Sr Marketing Research Analyst

This role is for a marketing researcher with an analytical, creative, strategic mindset combined with both primary and secondary research experience in a corporate marketing department. Responsible for supporting and evaluating marketing research efforts, and providing strategic insights and actionable recommendations for messaging, targeting, and decision making. Also responsible for managing a wide range of initiatives across the full research project life cycle from start to completion.RESPONSIBILITIESSupport all phases of primary marketing research projects – both quantitative and qualitative – including but not limited to research design, questionnaire development, analysis, storytelling, and presentation optimizationDrive quality control processes at each step of the research life cycle from checking survey programming logic, recruitment, data analysis, reporting, proofing reports, accuracy checks, and moreReview all information sources for validity, accuracy, and usageCollaborate with content and campaign teams to advise on content creation and campaign related assets and ensure proper and consistent research and statistics usageReview external research sources for marketing use and ensure proper and consistent citation, and audit the use of research and statistics for quality controlTranslate complex data into concise, clear, accurate, relevant, compelling, timely, and strategic insights and actionable recommendations via visual, creative, and persuasive storytelling from multiple sourcesMonitor and analyze market and industry trends, competitive landscape, and industry developmentsSupport all Research Team initiativesEducation/Certification:Bachelor's degreeExperience3+ years of marketing research experiencePREFERRED QUALIFICATIONSEducation:Bachelor's degree in marketing, business, marketing research or a related fieldMMR, MBA, or graduate degree in a related fieldExperience:Corporate marketing department experience5+ years of client-side marketing research experienceB2B industry research experienceExperience visualizing data via software toolsExperience with survey programming softwareSkills/Abilities:Strong planning and analytical skillsStatistics knowledge and proficient in statistical analysis, and familiarity with statistical significance testing is preferredAble to work collaboratively with the marketing department and other internal teamsEnsure voice of customer and client at forefront of all decision makingInfluence, impact, inform, and enable data focused decision making across marketing departmentAbility to inspire and influence stakeholders at all levels of organizationConsistently organized with proven experience in project management and able to independently manage multiple projects successfully at onceEffectively manage time and competing priorities to ensure deadlines are always metComfortable operating in a fast-paced and changing environment, and able to pivot and re-prioritize as business needs shiftSynthesize insights from various data and information sources and distill data in a manner that is easy to digest, understand, and accurately interpretCreative and persuasive storytellerPassionate about both the creative and statistical sides of analysisProvide thoughtful, objective, fact-based point of view – even when unpopularStrive to be essential business consultantTrend spotterCreative problem solverApproachable and accessibleCommitted to integrityLoyal teammateExceptional attention to detailIndependentProactiveResults-focusedCurious with relentless pursuit of understanding and learningMaintain a ‘can do' attitudeStrong aptitude to learn new software, industry terminology, and Paycom specific products quicklyOutstanding written and verbal communication skillsPHYSICAL DEMANDSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands and fingers to handle, type, or feel; reach with hands and arms; and talk or hear. The employee may occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and ability to adjust focus.WORK ENVIRONMENT AND ENVIRONMENTAL CONDITIONSThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.No hazardous or significantly unpleasant conditions. (Such as in a typical office). The noise level in the work environment is usually moderate.Paycom is an equal opportunity employer and prohibits discrimination and harassment of any kind. Paycom makes employment decisions on the basis of business needs, job requirements, individual qualifications and merit. Paycom wants to have the best available people in every job. Therefore, Paycom does not permit its employees to harass, discriminate or retaliate against other employees or applicants because of race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, military and veteran status, age, physical or mental disability, genetic characteristic, reproductive health decisions, family or parental status or any other consideration made unlawful by applicable laws. Equal employment opportunity will be extended to all persons in all aspects of the employer-employee relationship. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation benefits, and separation of employment. The Human Resources Department has overall responsibility for this policy and maintains reporting and monitoring procedures. Any questions or concerns should be referred to the Human Resources Department. ****To learn more about Paycom's affirmative action policy, equal employment opportunity, or to request an accommodation - Click on the link to find more information: paycom.com/careers/eeoc

Created: 2025-07-01