General Manager

Salary: $100k - 140k per yearReference: JOB-1039General Manager – Waterloo TurfLocation: East DallasOverviewWaterloo Turf is a rapidly growing brand redefining the customer experience in turf installation. We are looking for a General Manager to launch and lead our new location, with a primary focus on sales performance, project execution, and day-to-day operations. This is a high-ownership role ideal for someone who can drive growth through hands-on selling, meticulous oversight of installs, and strong accountability across every phase of the business. You’ll begin by running the full sales and operations cycle yourself—then build a lean team as the business scales.Key ResponsibilitiesSales Leadership & Business GrowthLead all sales activities: conduct on-site consultations, deliver quotes, and close dealsDevelop local business through self-generated leads and referral partnerships (landscapers, pool companies, builders, realtors, etc.)Represent the brand in the field with professionalism, clarity, and follow-throughTrack and report sales KPIs (close rate, average ticket, conversion times) and drive consistent performanceOperational OversightOversee project execution to ensure installs are completed on time, on budget, and meet quality standardsUse internal systems (Jobber, etc.) to manage scheduling, customer communication, and job trackingMonitor key operational metrics including install timelines, crew performance, margin, and client satisfactionMaintain high standards of cleanliness, safety, and professionalism across job sites, vehicles, and equipmentManage relationships with subcontracted installation crews; ensure work quality, availability, and alignment with brand expectationsTeam Development (as the business grows)Hire and onboard Turf Pros and support staff to meet growing demandSet expectations and train team members in line with Waterloo Turf’s standards and systemsFoster a team culture rooted in accountability, clarity, and pride in delivering great customer outcomesCompensation & BenefitsBase salary + performance-based commissionOn-target earnings range: $100,000–$140,000 annuallyCompany truck providedAdditional benefits based on market and business stageWho This Role Is ForA high-performing operator who excels at driving sales and executing at a high standardSomeone comfortable wearing multiple hats—selling, managing projects, handling client relationships, and making day-to-day decisionsHighly organized and self-motivated, with excellent communication and follow-throughCapable of building structure and discipline into a growing field service businessConfident in front of clients, reliable under pressure, and driven by outcomesPreferred Experience & Qualifications2+ years of experience in landscaping or a related home services trade is a strong plus2+ years of sales experience, particularly in B2C or territory-based roles, is preferredBilingual in Spanish is plusWhat Success Looks LikeConsistent sales pipeline and closed deals driven by self-generated and referral leadsJobs are delivered on time and meet Waterloo Turf’s quality and margin expectationsOperations run smoothly with minimal rework and high customer satisfactionThe business grows into a team operation with clear systems and scalable processes

Created: 2025-08-12