CRM Manager II

CRM Manager II - MAR001337 Support the strategy, planning, tactical execution, and optimization for CRM by bringing use cases to life for customers and associates in all channels, delivering on our vision of real-time ''1 to 1 marketing.'' This role provides subject matter expertise and operational guidance to drive offer, message, channel strategy and campaign development. Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty. Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities. Oversee direct communications with customers through the CRM. Monitor and maximize customer lifetime value strategies ensuring maximum profitability. Ensure the database is segmented effectively for targeted marketing activities. Develop testing strategies for all aspects of the CRM to ensure the most effective approach for the company Provide guidance and recommendations on issues that impact the business every day - from identifying gaps in our offer catalog, to making changes to campaign targeting criteria, to optimizing message testing, based on real-time data and a deep understanding of customer experiences and frontline associate experiences. Create and deliver regular and ad-hoc updates to a variety of audiences, from cross-functional stakeholders to executives, by building high-impact presentations and delivering them with presence. Deliver insights, interpretations, conclusions and recommendations from analytic reporting, and make suggestions for new/adjusted analysis and reporting as needed. Support the process changes and business shifts necessary to achieve success through CRM platform. Use analytics and machine learning to apply information about the customer to optimize and contextualize messaging, offers, and the customer experience in real time. Play a key role in prioritizing use cases to leverage the decision engine for both outbound and inbound tactics. Help ensure that value propositions, tactics, and messaging are integrated and consistent with overall organizational, marketing and channel strategies. Serve as subject matter expert on critical channel integrations, from digital to direct marketing to frontline CRM systems. Bachelor''s degree in Marketing or related discipline or equivalent combination of education and experience 7+ years data-driven marketing experience Successful leadership of cross-functional teams and projects, including enterprise initiatives Fluent in analytic concepts like statistical significance, control groups and machine learning - with real world application experience Strong understanding of digital and direct marketing best practices Excellent oral and written communications skills Demonstrated negotiation, influence and facilitation skills Experience influencing decisions and navigating change in a large corporate environment Advanced proficiency with Microsoft Office Applications (Excel, Word, PowerPoint, etc.) PREFERRED QUALIFICATIONS Graduate education in strategy, marketing, analytics or related business field 3+ years work experience in wireless, telco or relevant subscription service companies Customer experience design and management through roles in marketing, corporate strategy, digital technology or communications fields. Job : Marketing Location(s) : Illinois-CHICAGO_IL U.S. Cellular® is an EEO employer and gives consideration to qualified applicants without regard to race/color/age/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status, pregnancy or genetic information.

Created: 2021-11-29