Global Product Manager, High Voltage
Abbott Laboratories - Austin, TX
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Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.About Abbott A healthy heart is essential to good health. That''s why we''re committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people''s health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats. Our location in Austin, TX currently has an opportunity for a Global Product Manager, High Voltage. Abbott Cardiac Rhythm Management Global Downstream Marketing is looking for a strong leader that wants to make a difference on the High-Voltage team. In this role you will own the commercialized high-voltage CRM portfolio, drive share acquisition through strategic initiatives, and play an integral role in future product launch executionWHAT YOU''LL DO Manage the global high-voltage product portfolio, including providing marketing strategy, guidance and support to international marketing teamsGenerate expert level brand, market and competitive analysesDevelop annual marketing plans to grow product sales, profit, and shareCreate and execute marketing campaigns that generate measurable winsCollaborate with global marketing teams to create a unified strategy and cohesive tactical execution plansWork closely with the U.S. Commercial team & Finance to ensure alignmentGain buy-in from commercial leadership and ensure execution of marketing plansForecast product demand and sales for monthly, quarterly, and annual financial planningCreate competitive marketing strategies and tactics that defend and take shareCollaborate with the CRM Education team to develop, implement, and update product training for the sales force on an ongoing basisCollaborate with the CRM Education team to generate strategic opportunities for KOL and AHP engagementCollaborate with the CRM Marketing Communications team to ensure best-in-class collateral development for supporting sales executionLead new high-voltage product launchesLead cross-functional teams in the development and execution of product launch plans and key milestonesIdentify product positioning, value propositions, and key messaging in conjunction with the Marketing Communications teamCollaborate with Upstream Marketing counterparts to provide market insights and condition the market for product launchesIdentify market entry strategies with the Reimbursement teamDevelop podium and publication plans with the Clinical teamCreate market develop plans with global marketing teamsWork with education team in developing field and physician training plans and ensure optimal training executionCreate and align on the go-to-market strategy with Commercial leadership, including key performance indicators, segmentation, and account/customer targetingForecast launch demand to ensure adequate product supplyDevelop KOL strategy and create physician champions for the productCollaborate with Public Affairs in deciding and executing appropriate media communicationsTrack and report launch progress to senior leadership and key stakeholders regularlyEDUCATION AND EXPERIENCE YOU''LL BRING Required Bachelor''s degreeMinimum of 5 years in medical device product marketing or 5 years Cardiac Rhythm Management sales + MBAStrong written and verbal communication capabilities requiredWilling to travel 40%, including extended overnight and global (as the pandemic permits)Must know how to Win Friends & Influence PeopleMust be proactive and results orientedProficiency with Microsoft Office suite of applicationsPreferred MBA strongly preferredClass III device product launch experience is strongly preferredDemonstrated leadership, strategic thinking, and analytical skillsWHAT WE OFFERAt Abbott, you can have a good job that can grow into a great career. We offer: Training and career development, with onboarding programs for new employees and tuition assistance Financial security through competitive compensation, incentives and retirement plans Health care and well-being programs including medical, dental, vision, wellness and occupational health programs Paid time off 401(k) retirement savings with a generous company match The stability of a company with a record of strong financial performance and history of being actively involved in local communities Learn more about our benefits that add real value to your life to help you live fully:"¯ Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.
Created: 2021-11-29