Marketing Analyst

Company Overview FLEX is a fast growing, vibrant digital advertising and technology company that harnesses the power of data to drive thoughtful experimentation. Located in a newly renovated penthouse office, FLEX has developed a high energy, collaborative culture that challenges team members to grow both professionally and personally. Founded in 2004 to generate hig h-volume, exceptional-quality traffic for clients looking to acquire new customers online, FLEX has been able to maintain the passion and growth -potential of a startup, making it an excellent place for young professionals to nurture their entrepreneurial spirits. Responsibilities : Lead and execute (end to end) cross-channel marketing campaigns - Content development, target identification, segmentation, testing, and final launch Regularly analyze and make recommendations on campaign performance; continuously seek ways to improve In depth analysis of campaign reporting - assessing KPIs such as open rate, unsubscribe rate, revenue, CPM, ePC Hand-code HTML/CSS for responsive email design Troubleshoot technical issues related to HTML code, data segmentation, responsive layout on various email platforms Research different ESPs (email service providers) and test them for deliverability Make recommendations and give advice for further targeting possibilities Set up multiformat, multivariable mailings using in-house tools FLEX Perks : Competitive salaries, health benefits and a 401(k) Commission structures that promote exponential compensation growth A flat org structure that promotes a highly m eritocratic, minimally bureaucratic company culture Great hours and real work-life balance - amazing company culture! An environment that is friendly and collaborative, but also fast-paced and results-driven We reward ownership and execution of projects generating measurable improvements to the business

Created: 2021-11-29