Lead Marketing Data Analyst - 100% REMOTE

Long standing advertising agency in Clearwater, FL looking for an experienced Marketing Data Analyst to join their team 100% REMOTE!This Jobot Job is hosted by: Roxy KupfertAre you a fit? Easy Apply now by clicking the ''Apply Now'' button and sending us your resume.Salary: $165,000 - $175,000 per yearA bit about us:Located in beautiful Clearwater, FL we are a long standing marketing and advertising agency. We are looking for a sharp 100% REMOTE Marketing/Advertising focused Data Analyst with big brands and travel industry experience to join our team and hit the ground running! In this role, you will define success metrics for our clients and perform day to day reporting and analysis of various web data using enterprise analytics solutions. **This will be a 100% REMOTE position working 8:30am-5:30pm EST**Why join us?We offer a comprehensive compensation package including but not limited to: A competitive base salary ranging from $165K-$175K (DOE) Full benefits (Medical, Dental, Vision) 401K with employer match Collaborative culture Generous PTO/Sick time including birthdays off Room for growth! Ability to be 100% remote!!Job DetailsUnderstanding clients'' goals and requirements and develop analytic approaches that meet and exceed their needs by: - Performing quantitative and qualitative analyses based on data from web analytics platforms and other digital marketing data sources, including eCommerce metrics and client databases Ingesting large sets of data from disparate data sources via API, flat files or querying methods to create daily level, automated client ready dashboards Developing, managing, optimizing and publishing both internal and external reporting, including automated dashboards, customized ongoing reports and ad hoc requests within Tableau, Excel and Data Studio Monitoring performance trends to identify opportunities and develop recommendations to achieve desired metrics Researching market opportunities, conducting competitive analyses and identifying industry trends Working with clients and internal resources to help define their success metrics and promote customer-focused decision making Creating detailed website tracking plans and working with developers to accurately track website engagement Collaborate with key internal and external stakeholders to close data gaps Construct and deliver written reports of analytic findings in a variety of formats (reports, PPT, visualizations), formulating recommendations and effectively presenting the results to a variety of audiences Providing web analytics platform recommendations and facilitating migrations based on client business needs Collaborating with project managers and developers to manage technical solutions and uncover data or tracking discrepancies Providing significant input into operating and strategic planning Working across marketing systems to integrate data and deliver robust analysis that leads to insights and knowledge about our clients'' business. - - - Examining results of analyses to interpret and offer recommendations to management and peers.MUST HAVE, experience with majority of the following: Tableau and Datorama (certification preferred but not required) Data mining abilities and natural curiosity to dig deep into the metrics to solve problems or identify opportunities Automating reporting via APIs or data queries Working with large, disparate data sets focusing on efficient data extraction, data manipulation, insight generation and client ready reporting solutions Ability to analyze complex data to drive marketing strategies and derive actionable insights from data Identifying tracking needs for web analytics reporting, and providing instructions on how best to implement those tracking elements on websites HTML and JavaScript tracking methods and debugging tools NICE TO HAVE, experience with: In-person presentation experience is preferred Client facing roles Marketing campaign analytics and online advertisingInterested in hearing more? Easy Apply now by clicking the ''Apply Now'' button.

Created: 2021-11-29