EY Americas Alliance Program/Marketing Manager - ...

This role will work closely with the Americas Alliance leadership teams.RESPONSIBILITIES• B2B digital marketing campaign execution - collaborate and project manage the development and implementation of social and email nurture campaigns to promote EY''s alliance with Microsoft. Focus on campaign development, project plans, tracking progress, managing key processes like design, proofreading, branding, compliance, and more. Optimize SEO/SEM, paid search, and other social/digital strategies.• Create and manage an editorial calendar of content - proactively work with marketing team members, GTM teams, and thought leaders to build and implement a high-impact editorial calendar to support our digital and integrated campaigns. Help to create high-impact content to support campaign objectives• B2B marketing campaign tracking and reporting: ensure strong coordination and development of social and email nurture campaign tracking and focus on reporting progress with an eye toward standardization, effectiveness/efficiency, and repeatability• Manage the documentation and delivery of win stories to promote success with Microsoft - Curate and document win stories across the key sectors and ensure effective communication of these successes through the different internal communication channels.• 3 - 5 years related work experience in digital marketing, marketing automation, and content marketing programs• Demonstrated knowledge of digital marketing platforms• Understanding of B2B marketing fundamentals and trends• Excellent written, oral and presentation skills• Strong communication skillsGigNowOpportunities

Created: 2021-11-29