Digital Advertising Manager

Join Aya Healthcare, named the 1 top workplace in the large company category by the San Diego Union-Tribune.The Digital Advertising Manager will be an integral part of our marketing team. They will be responsible for coordination of various digital marketing channels and continuing to work on improvement to both process and metric performance.Who we are:We''re a $4 billion, rapidly growing workforce solutions provider in the healthcare industry. We deliver tech-enabled services that help healthcare organizations meet and manage their contingent labor needs. We build and manage tech-enabled marketplaces for national and local healthcare talent and deliver contingent labor management solutions through our proprietary software platform.At Aya, we''re obsessed with creating exceptional experiences for our clients, clinicians and employees. In fact, we put employee satisfaction above all else. Our team members are responsible for incomparable customer experience and we know that happy employees are critical to maintaining happy clients. We foster an entrepreneurial, high-energy, low-bureaucracy culture and value innovative thinking and creative problem solving. We embrace diversity in thought and backgrounds unified by a commitment to high achievement. When you join Aya, you''ll be surrounded by teammates who care about you as an individual and leaders who will help you grow both personally and professionally.Responsibilities: Digital Advertising Management:Display:Launching, analyzing, and optimizing display and video platforms. Working natively in platforms and/or with vendors.Defining audience targeting strategies, testing, and learning to make continual improvements to performance and outcomes.Budget tracking and reporting.Paid Search:Managing campaigns, ad groups, keywords, ad copy and messaging.Optimizing towards business needs and goals on a daily/weekly basis.Budget tracking and reporting.Staying on top of emerging options and tactics.Assisting digital tasks as needed with the Director of Digital Marketing.Paid Social:Secondary support for paid social on various social platforms. Other team members are primary managers of these channels, but a portion of this role will work on social platforms.Helping coordinate ad creations from start-to-finish, using data to inform decisions on improvements.Making ongoing optimizations to budgets, bids, audiences, etc.Assisting reporting, as neededOther: Assisting, when needed, on other advertising channels. Working directly with Director of Digital Marketing on strategy, tactics and planning.Required Qualifications:Minimum of 2 years'' experience with programmatic display platforms/vendorsMinimum of 2 years'' experience with Google Ads platformsMinimum of 2 years'' experience with Facebook Ads and Business Manager.Strong analytical and data driven personality, experience with turning data into actionable insights.Experience with analytics and reporting tools preferred (Google Analytics, Funnel, Tableau, Google Data Studio, etc.)BS/BA degree required in related field.What we offer:Free premium medical, dental, life and vision insurance.Generous 401(k) match.Celebrations! We hit our goals and reward ourselves. Company-sponsored virtual events, happy hours and team-building activities are always on the horizon "” plus, you get a special treat on your birthday!Unlimited PTO "” we believe in time off!Virtual yoga, meditation or boot camp classes offered pensation: DOEAya Is an Equal Opportunity Employer (EEO) and welcomes all to apply. Please click here for our EEO policy.

Created: 2021-11-29