Mgr I - Integrated Content Marketing

Job Description JOB SUMMARY It''s an exciting time to join the PODS Brand team - we are growing! And as we grow, we are laser focused on taking content marketing to the next level. As we increase our focus on content, we need a content leader to drive strategy and execution. We are looking for a teammate with a content marketing background who has analytical chops - able to monitor and report on content performance. You will oversee a team responsible for blog and web content. And build a discipline to support content distribution across other channels. ESSENTIAL DUTIES AND RESPONSIBILITIES Responsible for the development and execution of the content marketing strategy Drives the ideation and execution of content marketing initiatives that are on-strategy and on-brand Develops content marketing reporting dashboard, providing weekly reports to leadership and proactively adjusting content production based on trends Manages the internal and external content execution teams, and coordinates with in-house and agency creative teams Builds and manages content marketing budget, and reports out monthly to Brand Director Develops presentations in PowerPoint for regular leadership updates Collaborates with internal stakeholders, including: SEO lead, social lead, brand lead, email lead, and web team to inform content production and share out content pipeline Uses consumer insights, segmentation and other survey data to best translate positioning and value propositions into targeted and thoughtful customer and prospect content May perform other duties and responsibilities as assigned MANAGEMENT & SUPERVISORY RESPONSIBILTIES Typically reports to Management. Direct supervisor job title(s) typically include: Director, BrandJob is directly responsible for managing employees (e.g., hiring/termination and/or pay decisions, performance management) Job Requirements JOB QUALIFICATIONS: Essential Skills, Abilities and Example Behavior(s) ACT WITH INTEGRITY: Able to demonstrate uncompromising adherence to ethical principles; Able to demonstrate honesty in all actions; Able to admit and correct mistakes promptly; Able to assume full responsibility and accountability for own actions SOLVE PROBLEMS: Able to apply both rational and creative processes and approaches to identify root causes of problems and solutions DELIVER QUALITY RESULTS: Able to deliver top quality service to all customers (internal and external); Able to ensure all details are covered and adhere to company policies; Able to strive to do things right the first time; Able to meet agreed-upon commitments or advises customer when deadlines are jeopardized; Able to define high standards for quality and evaluate products, services, and own performance against those standards TAKE INITIATIVE: Able to exhibit tendencies to be self-starting and not wait for signals; Able to be proactive and demonstrate readiness and ability to initiate action; Able to take action beyond what is required and volunteers to take on new assignments; Able to complete assignments independently without constant supervision BE INNOVATIVE / CREATIVE: Able to examine the status quo and consistently look for better ways of doing things; Able to recommend changes based on analyzed needs; Able to develop proper solutions and identify opportunities PLAN: Able to develop short- and long-term operational and / or financial plans that are appropriately comprehensive, realistic, and effective in achieving goals; Able to anticipate obstacles and define alternate strategies; Able to integrate planning efforts across work units ORGANIZE: Able to assemble appropriate resources (people, funding, material, support) to get things done; Able to manage multiple activities simultaneously to accomplish goals; Able to schedule and coordinate work of others; Able to establish efficient work procedures to meet objectives; Able to form the right structures and teams to enhance productivity DEVELOP SELF: Able to accurately assess own strengths and development needs; Able to strive to improve those areas identified as needing development; Able to seek opportunity for development through the job, special assignments, training, or external activities LISTEN: Able to actively listen and convey understanding of the comments and questions of others; Able to understand the situations, viewpoints and feelings of others before expressing own view WRITE PROFICIENTLY: Able to convey information clearly and effectively through both formal and informal documents; Able to write in a well-organized and concise, yet complete, format; Able to use vocabulary appropriate for the audience; Able to constructively review and edit the written work of others COLLABORATIVE TEAM PLAYER: Able to work harmoniously with others to get a job done; responds positively to instructions and procedures; able to work well with staff, co-workers, peers and managers; shares critical information with everyone involved in a project; works effectively on projects that cross functional lines; helps to set a tone of cooperation within the work group and across groups; coordinates own work with others; seeks opinions; values working relationships; when appropriate facilitates discussion before decision-making process is complete BE PROFESSIONAL: Able to project a positive, professional image with both internal and external business contacts; Able to create a positive first impression; Able to gain respect and trust of others through personal image and demeanor ADVANCED COMPUTER USER: Able to use required software applications to produce creative assets, correspondence, reports, presentations, and electronic communication. Able to operate general office equipment including company telephone system JOB QUALIFICATIONS: Education & Experience Requirements BA/BS or its equivalent is required; degree in English, Journalism, Communications or Marketing is preferred Minimum 5 years of experience in the field or in a related area, with 3 years in senior content manager role High level of proficiency in copywriting and proofreading Proficient in GA and content performance reporting (specifically for blog and web) Experience in building and managing a team preferred Ability to manage significant workloads and shifting priorities Ability to effectively organize, prioritize, and manage multiple projects at time Must be passionate about creating a positive customer experience

Created: 2021-11-29