Digital Marketing Analyst

Ready for your next challenge? Looking for an opportunity to take your marketing career to the next level? We are seeking top talent to join the Rollins Marketing team! Our Digital Marketing Analyst will assist the Customer Acquisition team in increasing leads and sales from using conversion rate optimization. The Digital Marketing Analyst''s priorities will be analyzing search engine marketing performance and tracking A/B and multivariate landing page tests. The individual will be supported by strong Business Intelligence and Customer Acquisition teams and an analytics/CRO agency. The individual that will succeed in this role is exceptionally organized, analytical, and detail-oriented. Rollins, Inc., a global consumer and commercial service company. We provide the most accurate, comprehensive, and efficient pest management services for both residential and commercial customers. Rollins'' family of brands are in a recession-resistant business and have amazing careers to offer...and you''ll see we are so much more than bugs! The Opportunity: The successful Associate Marketing Specialist will possess the following abilities and will be responsible for: Assist with paid search and SEO tactics such as keyword reporting, auction insights analysis, and A/B testing ad copy and sitelinks Execute testing roadmap based on priorities set by Senior Marketing Manager, with the primary goal of maximizing sales from Maintain a library of past tests from all marketing channels and a backlog of future tests, which will be used to inform future marketing tactics Create and maintain a flow chart of all customer acquisition, retargeting, and cross-sell activities, to help visualize areas of opportunity Maintain a library of campaigns, offers, and landing pages for customer acquisition campaigns to ensure accuracy and consistency across marketing channels Submit and track tickets with the Marketing Technology team for implementing web page changes based on completed A/B tests Find and contact publishers about new partnerships for affiliate marketing or organic backlinks Additional search engine marketing and reporting duties as needed Requirements: Strong organization and planning skills; detail-oriented Strong analytical skills Experience working with paid search/Google Ads or search engine optimization An understanding of how to use campaign, medium, and source parameters to track the success of digital ad campaigns Basic understanding of Javascript code snippets Intermediate skill with Microsoft Excel Experience working with, or an eagerness to learn, Google Analytics, Google Optimize and Microsoft Visio The Benefits: Challenging position with a financially stable and reputable company Comprehensive benefits package including medical, dental, vision, maternity & life insurance 401(k) plan with company match, employee stock purchase plan Employee discounts, tuition reimbursement, dependent scholarship awards Paid Time Off Voted Top Workplaces 5 years in a row by The Atlanta Journal-Constitution! Are you ready to take your CAREER to the next level? Requirements: We require the ability to pass a drug screen. Candidates must also have the ability to perform the requirements of the job with or without accommodations. Experience Required 1 - 2 years: Experience with web analytics and/or search engine marketing Education Required Bachelors or better in Marketing or related field Skills Required Javascript Excel Teamwork Organizing Communication Business Development Preferred Analytical Behaviors Required Team Player: Works well as a member of a group Innovative: Consistently introduces new ideas and demonstrates original thinking Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well Motivations Preferred Goal Completion: Inspired to perform well by the completion of tasks Self-Starter: Inspired to perform without outside help Financial: Inspired to perform well by monetary reimbursement Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor''s legal duty to furnish information. 41 CFR 60-1.35(c)

Created: 2021-11-29