Marketing Director

Execute brand development and strategic planning to maximize market share and improve the organization''s competitive position and its penetration of target markets for 12News products and brands. Responsibilities: Creates strategic marketing campaigns that are aligned with the 12News Brand- 30% Collaborates with internal departments (such as news) to ensure brand alignment with content- 20% Maintains writing, producing, designing, sound and video editing skills with new technology- 15% Conceptualize, Develop, Execute, Deploy Marketing assets for 12News brands and products- 15% Generate new business and sales solutions for key clients that in line with the 12News brand- 10% Identify and recommend external marketing, social platforms, and digital opportunities- 10% Requirements: BA or equivalent Minimum 3-5 years of experience in marketing Knowledge in professional videography equipment Skilled editor with Adobe Premier Pro. Proficient in Adobe Creative Suite, especially Photoshop MS Office: Word, Excel, PowerPoint, Outlook & iWork: Pages, Numbers, & Keynote. Excellent communication and interpersonal skills Ability to utilize data research to make tough and strategic decisions Ability to interact productively and positively with fellow employees Ability to manage multiple activities and prioritize deadlines Ability to collaborate with internal personnel and external partners and apply strategic thinking Ability to identify clear priorities and meet departmental, company and corporate goals Work continually toward self-development. Recommend external marketing opportunities to sample to new audiences. Ability to pitch and present concepts and campaigns to key clients Ability to write, shoot, edit and produce quality content Recommend equipment and hardware purchases for Marketing Department Performs other duties as directed by Marketing Director Attends offsite company functions when appropriate/necessary Work Environment: Office Physical Demands: Light work Travel: Rarely: less than 10% About TEGNA TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA''s OTT advertising service. For more information, visit TEGNA requires all employees to be fully vaccinated (as defined by the CDC) against the coronavirus. EEO statement: TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.

Created: 2021-11-29