Sr. Analyst-Analytics & Experimentation - JREQ150309

Job Description As an employee at Thomson Reuters, you will play a role in shaping and leading the global knowledge economy. Our technology drives global markets and helps professionals around the world make decisions that matter. Whether solving for today''s challenges or tomorrow''s aspirations, you will work with the industry''s brightest thinkers on diverse projects, creating next-generation solutions that deliver powerful results. As the world''s leading provider of intelligent information, we want your unique perspective to create the solutions that advance our business"”and your career. If you are looking to be in the driver seat of one of the largest digital transformation exercises for a multibillion-dollar global brand, this is your opportunity to do so. The enterprise product and digital analytics team is a multi-functional data, insights, and growth team inside the product organization of Thomson Reuters, focusing exclusively on data-driven decision making. The main goal of this Analytics & Experimentation analyst will be to continually optimize conversion for product subscription renewals, new product sales, cross selling, up selling, and product trials consistently with digital marketing strategy. Responsibilities include test ideation, prioritization, coordination, and scheduling of testing activity along with interpretation and communication of results. Working closely with other Web Marketing team members, leadership, and partners to serve as a testing and optimization expert will be a key responsibility of this role, that will also engage closely with the cross-functional Digital CX team responsible for end-to-end digital customer experience. About the Role Analytics: Lead, manage and execute on digital analytics and reporting from various systems powering digital data including Adobe Analytics, Salesforce, Snowflake data lakes and other data repositories Serve one or more mission based teams in their pursuit of improving overall digital sales performance starting from top of the funnel Serve as the data subject matter expert on all areas pertaining to digital data Work with cross-functional team members and partners to generate test ideas using data/insights, and closing the loop to launch, measure and close tests Experimentation: Lead site testing application and execution of testing campaigns on Thomson Reuters web sites to implement the optimization strategy Interpret test results and share insights with marketing partners. Provide innovative recommendations for test campaign ideas based on best practices and analysis. Contribute to customer-driven campaigns that align with business objectives and support the brand. Exercise strong attention to detail and project management skills to execute multiple campaigns simultaneously About You Bachelor''s degree, preferably in marketing or related areas; background in statistics preferred 5+ years'' experience in web/digital marketing; testing & optimization experience preferred 5+ years'' experience in web/digital analytics, reporting and insights Experience working on E-Commerce and/or B2B Digital Sales scenarios 5+ years of experience working in data mining using SQL including joins Expert technical know-how on one of the commercial multivariate experimentation tool like Adobe Target or Optimizely must (Adobe Target preferred) Knowledge of website analytics tools like Adobe Analytics or Google Analytics is a must (Adobe Analytics preferred) Proven ability to solve problems quickly and think critically and creatively; experience working with agile methodologies preferred Embraces change and is challenged by new ideas; proven track record of demonstrating initiative Strong written and oral communication and collaboration skills; demonstrated working with cross-functional teams Energetic, forward-thinking Passion for online, marketing and new technologies; HTML and Content Management Systems knowledge is a plus Working knowledge of Account-based marketing tools and Data-management platforms (like Audience Manager) is a major plus Plus if you know Python and BI tools (like PowerBI or Tableau)- not a must Thomson Reuters is a leading provider of business information services. Our products include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world''s most global news service - Reuters. For more information on Thomson Reuters, visit and for the latest world news, . As a global business we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. Equal Opportunity Employer/Veterans/DisabledTo read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to Company will consider qualified applicants with arrest and conviction records

Created: 2021-11-29