Senior Director, Marketing

We are looking for an experienced television marketing executive to lead the development and execution of our emerging television and streaming brand''s marketing strategies and media plans with the goal of accelerating brand growth and engagement, viewership and advertising revenue. As the head of the department, this skilled strategist will help us optimize and support our rapidly growing broadcast networks Comet TV, CHARGE! and TBD as well as our national streaming service STIRR, by leading and inspiring the marketing team through their data-driven process, focus, passion and creative thinking. The candidate should have direct experience with emerging television networks as well as streaming television. Ideally, they would have worked as a senior member of the marketing department at a small to mid-size cable TV network that has a linear channel and complementary streaming video product. They must possess excellent interpersonal, leadership and work-flow management skills in order to effectively interact with other key departments in the group including Programming and Network Ad Sales as well with Sinclair''s Chief Marketing Officer and other key Sinclair stakeholders. Responsibilities include (but are not limited to): Work with the VP and General Manager to facilitate the optimal performance of departmental functions (including, planning, directing, coordinating, and managing marketing projects, campaigns, meeting sales and revenue goals, etc.) Develop reporting processes and formats to evaluate all areas of progress within the department Create regular and timely reports on key marketing metrics (including, on-air promo, digital advertising, social media, top of funnel customer acquisition, tracking spend to forecast, etc.) Create and manage the annual budget for the department (including pricing strategies and promotions) Develop and manage advertising campaigns and liaise with agencies/vendors Work closely with the department''s head of creative services to develop and execute advertising campaigns Work closely with the Network Ad Sales department to support their weekly operations with one-sheets and other collateral materials, conceive and fulfill advertiser sponsorships and strategize/develop the network''s annual "upfront" presentation Analyze marketing data to optimize performance Follow and report on key trends and new avenues for marketing and promotion Follow and report on changes to market demand, competitor landscape, addressable market, etc. Develop, execute, optimize customer acquisition initiatives Help build brand awareness and positioning Drive the group''s digital advertising initiatives to increase awareness and deliver on STIRR''s objectives for growth Track and analyze customer acquisition data, key performance indicators, and trends Oversee all SEO and SEM initiatives Constantly optimize the search keywords and audiences used to target potential STIRR viewers across App stores, Google, Facebook, Twitter, and other advertising platforms Manage the monthly and quarterly marketing budgets across numerous media with a focus on driving the most cost-effective campaigns possible Desired Skills, Experience, and Requirements: Bachelor''s Degree in Marketing, Communications or related field preferred Must have 5-9 years of relevant marketing experience (bonus if experience includes working at a broadcast or cable network) Thrive in a fast-paced, rapidly changing environment, be flexible, and take on new duties Not afraid to roll up sleeves, work hard, and get things done Proven leader with excellent verbal and written communication skills Ability to manage multiple deadlines in a fast-paced environment while maintain a positive and professional work environment Demonstrates strategic and creative thinking Excellent project management and communication skills Ability to communicate and receive constructive feedback from multiple business partners and franchisees Self-Motivated and Takes Initiative Streaming video business exposure and/or experience About the National Networks and Platforms Group: Responsible for the business management and operations of Sinclair''s national broadcast TV networks Comet TV, CHARGE! and TBD as well as for STIRR, the company''s direct to consumer streaming service. Comet TV is a free broadcast TV network for passionate fans of SCIENCE FICTION. Featuring fan favorites The X-Files, Battlestar Galactica, Quantum Leap, Farscape, Sliders, box office hits and other cult classic films. Go to for more information. CHARGE! is a free broadcast TV network for fans of everything ACTION. Targeting male fans but appealing to female viewers as well, the network features hit shows CSI: Miami, Knight Rider, Magnum PI, CHiPs, The Commish, box office hits and other classic action films. Go to for more information. TBD is a free broadcast TV network for fans of unique and undiscovered Web content and voices. Featuring WipeOut, Fear Factor, the original weekly show The Link as well as The Lab with CRH, Life on the Edge DevinSuperTramp. Go to for more information. STIRR is a free national streaming service with 100+ linear channels featuring live local news, fan favorite TV shows, movies, sports and lifestyle programming. Each week STIRR delivers over 2400 hours of live local news and more than 8000 hours of on-demand programming. Launched in early 2019, the STIRR App is available on Roku, Fire TV, tvOS, Samsung Smart TV, iOS and Android devices and has been downloaded 8 million times. Go to for more information. Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace! About Sinclair Broadcast Group: Make your mark in Media with media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning Sinclair Broadcast Group, a diversified team! The life blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let''s talk. About the Team The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let''s talk.

Created: 2021-11-29