Salesforce Marketing Cloud Architect - Behavior Change ...

Job DescriptionThe Salesforce Marketing Cloud Architect is a multi-channel marketing specialist who will activate our high impact 'behavior change' teams by delivering campaigns across digital and non-digital media. As the resident architect in Salesforce Marketing Cloud - and more broadly, your team's marketing technology "backbone" - you will partner directly with business executives, marketing strategists, data scientists, creative leads to precisely target our membership and trigger behavioral changes that reduce healthcare spend while increasing quality of life. This is more than just a marketing job, and becomes more about population health management. Responsibilities include: Responsible for multi-channel campaign execution including segmentation, design, and reporting. Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints)- Performing day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment Partner effectively with agile, cross-functional teams to drive successful campaign execution Analyzing data from digital marketing programs to develop internal best practices for Aetna by proactively researching email and mobile engagement statistics Audience / List segmentation and contact management using SQL Contributing to agile environment by proactively identifying opportunities for process improvement and reducing execution complexity Managing the digital engagement role for JourneysThis position can be done remotely anywhere in the USRequired Qualifications3+ years of multi-channel marketing operations experience in Salesforce Marketing CloudExperience with AMPscript Strong Project Management skillsCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications Working knowledge of HTML and email design principles Salesforce Platform Developer certification preferred, with an understanding of how journeys function in Salesforce Journey Builder Database management/SQL experience Strong project management and communication skills Experience managing multiple simultaneous projects from concept to completion under tight deadlines Working knowledge of email best practices (e.g., targeted lists, subject lines, messaging, deliverability); as well as best practices in direct mail, SMS, phone call/IVR, and mobile/SMS messaging Strong quantitative skills, strategic thinking, logical reasoning, and desire to make data-driven decisions Agile team experience preferredEducationBachelor's degree or equivalent experience in a related fieldBusiness OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Created: 2025-09-06