Personalization Customer and Category Growth Manager

Job DescriptionPosition Summary CVS Health is embarking on a journey of evolving Extra Care, its world-class personalization and loyalty program. It is a high visibility initiative within merchandising and receives significant investment. The focus of this role is to develop and optimize CVS' personalization strategy within the Consumables Business Unit. We are looking for top talent, to join our existing team in supporting this exciting initiative.As the Manager of Retail Personalization Strategy, you will assist in the management of sales driving marketing efforts to support Category and Vendor strategies, by partnering with key internal and external stakeholders. This includes initiative owners for marketing tactics, analytics, and Extra Care innovation. Responsibilities include assisting in the development of marketing campaigns, the development of collateral, ad hoc analysis, and recurring responsibilities such as analyzing campaign results / financial reporting and managing key partner relationships.As a team, we are always keeping the customer and business top of mind, while developing insights to identify growth opportunities. This position plays an integral role on the team, helping create the business case and find insights to support initiatives within the Consumables Business Unit. The Manager of Retail Personalization Strategy will report to the Sr. Manager of Customer Growth and Personalization Strategy, with consistent exposure and engagement with Senior LeadershipRequired Qualifications2+ years' experience in either a Data-driven Marketing, Strategy, Operations, or Finance role2+ years' experience in MS Office Suite, specifically Excel and PowerPointCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred QualificationsIntermediate to advanced Microsoft Excel skills (i.e. VLOOKUPS, INDEX/MATCH, Pivot Tables, Macros, etc.)Intellectual curiosity, with a desire to understand performance and strategiesCreative problem solver who can incorporate new learningsExcellent communication skills, both written and verbalExperience in relationship management or client managementAbility to quickly shift between priorities and handle multiple projects simultaneously Presentation building and public speaking/presenting skillsAbility to multi-task a variety of initiatives/ projects to deadlines, in a fast-paced environmentAbility to navigate effectively through ambiguityAbility to plan ahead, evaluate risks and develop mitigation strategiesStrong work ethic and ability to work well independently or in a team environmentSelf-motivated, high capacity individual with proven successes in performance-driven teamsEducationBachelor's Degree in Business, Marketing Analytics, or Finance preferredBusiness OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Created: 2025-11-15