Acquisition Marketing Manager - Online and Offline ...

Job DescriptionThis Marketing Manager will be responsible for managing online/ offline campaign channels to deliver on growth goals for Aetna's Individual & Family Consumer Plans (ACA) segment. The ideal candidate has hands-on experience planning and executing campaigns, a deep understanding of the digital media environment and a performance marketing background. Bring your expertise to a fast-paced, growing new business unit, with all the career and development opportunities offered by a Fortune 5 company.Fundamental Responsibilities:- Leads development, implementation, and optimization of online (search, programmatic, OLV, CTV, streaming radio, paid social media, email)/ offline channels (direct mail, OOH, radio, TV) to successfully execute the defined strategy and achieve business results- Partners closely with external agency partners to develop compelling, on-brand assets- Manages all operations and approval processes to support compliant on time delivery of campaigns- Works closely with internal/ external teams to understand and communicate the technical requirements of campaigns.- Interprets internal, market and competitor information to identify trends and opportunities, and applies to planning- Sets performance goals and measurement plans, and closely monitors performance with Analytics partners to continually improve results- Recommends new marketing tactics and techniques to drive acquisition- Demonstrated ability to continuously learn and incorporate feedback to improve processes- Manage and track all IVL acquisition channels expenses to ensure we remain on budget.THIS POSITION CAN BE REMOTE ANYWHERE IN THE USRequired Qualifications- 5 years of Marketing experience. - Expertise in digital channels a must including Programmatic, OLV, CTV, Paid Search, Streaming Radio, Paid Social, Email, as well direct mail and offline media. From messaging strategy, creative assets development, approval, traffic to collaboration with campaign operations and media partners. - Organized with strong attention to detail- Experience working in highly regulated industry a plus- Experience with regulated marketing in matrixed organization- Experience working with agency/marketing project management/automation.COVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred QualificationsAffordable Care Act marketing experience preferredFully bilingual English/ Spanish preferredEducationBachelor's degree or 9 years equivalent experienceBusiness OverviewAt CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.

Created: 2025-11-15