Product Manager, Local Markets

Job DescriptionAs a Product Manager, Local Markets, you will provide valuable, ongoing market insights for market leadership and set a product strategy that enables the local market to achieve their goals. Furthermore, you will build relationships with the local market team, corporate partners and marketplace that increase your awareness of emerging customer needs. You will ensure the market has the right product mix that differentiates Aetna and help our Sales and Account Management teams win in the market. This is done by conducting competitive and market analysis, incorporate consumer insights, understand and apply benefit mandates and collaborate with market leadership to create market specific portfolio strategy and plan designs that maximize competitive advantage, sales and earnings.Additional responsibilities of the Product Manager, Local Markets include:- Create data-driven recommendations and drive consensus on product strategy that aligns with market goals and enterprise strategy- Develop medical product portfolios for Aetna's commercial business through a consultative, forward thinking approach with the local markets- Design product portfolio to maximize competitive advantage, sales and earnings - Promote product and market expertise to all partners in strategy and planning sessions, and daily interactions- Demonstrate expertise on federal and state specific EHB rules and regulations, including all state-specific rules on HCR and product in assigned states - Effectively measure and communicate product performance to ensure we capitalize on greatest opportunity to maximum sales and earnings while simplifying our portfolio- Enable product innovation by vetting new product concepts, facilitating dialogue to generate new ideas and raising those ideas for formal concept evaluationRequired Qualifications- 6 years or more of experience in medical product development and medical benefits and/or plansCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications- Consultative, forward thinking, and strong negotiator skills- Experience in medical product development- Understanding of medical benefits along with a financial understanding of profit, pricing and margin and how that is incorporated into the product strategy- Excellent communication and presentation skillsEducationBachelor's degree from an accredited college or equivalent work experience is requiredBusiness OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Created: 2025-10-04