Senior UX Writer- Aetna Medicare

Job DescriptionCVS Health's digital design team is looking for an experienced Senior UX Writer to help create an engaging experience for our Aetna Medicare prospects and members. In collaboration with a team of product designers, UX researchers, accessibility specialists and design operations, you'll educate prospects on their Medicare plan options and members on the fundamentals of their health care, motivate them to take smarter and healthier actions, and celebrate their successes with them. We're looking for an enthusiastic, empathic, and flexible person who enjoys a challenge, likes working on a team, and easily adapts in an ever-changing environment. And because we're dedicated to empowering better decision making, you're familiar with recent trends and research around behavior change. It's important that you have experience working on digital products, and that you understand the factors that drive feature prioritization. In this role, you and your design team partners will be expected to translate business requirements into a meaningful user experience. You'll be responsible for defining, estimating and delivering high-quality work on time. Ultimately, you're accountable for content in the user experience, and your success will depend on a consistently high level of engagement with product management and your design collaborators. You're also interested in contributing to the evolution of content strategy practices at Aetna Digital. You like optimizing processes, you're a lifelong learner, and you can succinctly communicate the value of content and content strategy to your partners across the organization. The most important prerequisite is your passion for doing the right thing. With a large, growing audience, every decision you make will matter and you will have an impact.Responsibilities include but are not limited to: Execute on content strategy for our Medicare audience in support of larger organizational goals and objectives Ensure your content uses the proper voice and tone Work with the product management, design and research teams team to source or create the right content to educate, motivate and empower users Collaborate with our UX researchers and analytics teams to understand user behaviors and uncover new opportunities for engagement Collaborate with our Accessibility team to design a content experience that meets WCAG guidelines Provide content of varying fidelity to our product designers to facilitate iterative design Collaborate with Medicare marketing to create a seamless experience for users between products and contexts Produce documentation that facilitates publishing or content implementation, such as copy decks, messaging frameworks or content models Contribute to product strategy and enhancement road mapping Think about the design and functionality behind content with a focus on how to serve the audience the right information at the right time Collaborate with the content strategy team to evolve our product content style guide Support our design system team by providing content guidelines for components and patterns as needed Partner with legal and compliance teams on reviewsRequired Qualifications5+ years as a UX Writer, Content Designer, or Content Strategist on digital products and services4 years working at the enterprise level or a large organization Working knowledge of user experience best practicesDemonstration of exceptional writing, editing and research skills, as well as relentless attention to detail1+ years working in an Agile environment (working in SAFe would be a bonus, but isn't required)1+ years Creating design or content documentation (annotated wireframes, copy decks, content models, page tables, etc.)COVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred QualificationsHealth care experienceExperience working in creative marketing agencies or marketing organizationsFamiliarity with MRM solutions a plusKnow-how when it comes to the complexity of cross-functional collaboration at enterprise scaleCreating clear, concise, and compelling contentA passion for language, and demonstrated ability to influence audiences and promote behavior changeFusing brand voice into personalized or segment-driven contentEducationHigh School Diploma or GED requiredBachelor's Degree preferred or equivalent combination of education and experienceBusiness OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Created: 2025-11-15