Digital Product Owner - Customer Data Platform

Job DescriptionCVS Health is embarking on a bold digital agenda to transform health care and empower millions of customers on their path to better health. We are creating innovative digital solutions that will make health care more accessible, more integrated, and more reliable for more people, online and in our stores. We are looking for passionate, driven people who want to join a high energy and growing team to make a difference in customers' lives and who want to be on the ground floor of digital innovation that aims to reinvent healthcare.As a core member of the Enterprise MarTech team, this individual will both help develop our long-term MarTech product vision across all lines of business within CVS Health as well as execute against it, ensuring we translate our longer-term strategic vision into products & solutions that help meaningfully address the core health and wellness needs of our members, customers, and patients. This is a unique role that will marry business and functional rigor - requiring a person who can take complex problems and apply a structured approach to creating solutions -solving - with an innovator's creativity and "think like the customer" mentality. An eye and passion towards building meaningful products that consumers use and love, as well as towards healthcare are an absolute must. The role will both influence our 3-5-year strategic digital vision as well as bring-to-life a customer-focused product to ensure we consistently keep our customers' needs at the heart of what we do.Main Areas of Responsibility:VISION Brings people, processes, and technologies together to develop best-in-class capabilities across CVS main lines of business Be a subject matter expert in consumer data and governance processes and serve as the first line in assisting other business and technology partners Work to champion consumer data literacy within the organization and help create and foster the bridging gaps between teams on effective use of data assets Enable accessibility, education and training on how to realize value from the consumer data assets & platforms SOLUTION DESIGN AND IMPLEMENTATION Experience defining, documenting, and implementing business requirements, policies, and processes; Ability to balance short-term value delivery to the business with long-term efficiency and governance objective Collaborate with Marketing and Customer Experience teams to understand use cases requirements, and enable via product & agile based methodologies Work in conjunction with key business and analytics stakeholders to perform data and process gap analysis and seek to leverage additional opportunities from the data Collaborate with the enterprise data engineering teams to design, develop and build data and analytical pipelines for execution and monitoring of different analytical reporting & modelsPRODUCT AND PROJECT MANAGEMENT Accountable for data management strategies and implementation, including securing cross-functional alignment on project scope, benefits, cost, and timelines Define key project milestones across the development lifecycle of the customer data platform across a variety of initiatives and communicate achievements against those milestones to various levels of stakeholders.Required Qualifications 5+ years of experience leading audience management & data activation program or workflows 1+ year of experience working with Adobe Experience Platform, real-time CDP or similar technologies that support customer data activationCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications Solid grasp of AdTech ecosystem and the nuances between CDPs and DMPs Have strong mastery of how Adobe's technology and other digital marketing technologies work together to deliver personalization at scale. Must be comfortable in a "internal client-facing" role, leading large group sessions, and interacting with senior leaders Demonstrated ability to learn new technologies and products quickly in a high energy, collaborative environment Familiar with product management & agile methodologiesSolid grasp of AdTech ecosystem and the nuances between CDPs and DMPs Have strong mastery of how Adobe's technology and other digital marketing technologies work together to deliver personalization at scale. Must be comfortable in a "internal client-facing" role, leading large group sessions, and interacting with senior leaders Demonstrated ability to learn new technologies and products quickly in a high energy, collaborative environment Familiar with product management & agile methodologiesEducationBachelor's Degree or equivalent experienceBusiness OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Created: 2026-03-07