Senior Manager, Consumer Loyalty and Data Strategy

Job DescriptionCVS is a Fortune 4 company aiming to inspire customers to consistently choose us as their health and wellness go-to retailer by delivering the most relevant and rewarding personalized experiences through a world-class personalization and loyalty program. This is a top initiative within the company, and we have a team dedicated to recruiting the best talent in the world to help propel us to this goal. The company has invested in state-of-the-art technology, scaling of our loyalty program, and deep expertise in analytics and data science to continuously strive for excellence and innovation in this space.As part of the Analytics & Behavior Change function, the Retail, Consumer & Growth Analytics team helps lead our mission to be a customer-centric, data-driven organization. This team aggressively tracks and helps grow CVS' customer journeys through franchise by identifying opportunities and optimizing customer strategies derived by analyzing trends in customer shopping behavior, needs, intents, and responses. The team leverages advanced analytics, machine learning, and a hypothesis-driven approach to quickly transform data into actionable, customer-centric insights in fast-moving and energizing environment. We are looking for the best, the brightest and the most passionate analytics visionaries to join our team and help us deliver on this initiative.The ideal candidate should be detailed oriented with the ability to quickly understand complex situations, manage multiple urgent tasks at the same time and have a proven track record of communicating in an open and honest way that quickly builds trust and respect. This position will be based in one of our Analytics Hubs (Boston, NY, Chicago or RI) and will report to the Director of Personalization & Consumer Development with consistent exposure to senior leadership within Loyalty and Personalization.As the Senior Manager, you will: Consults with internal teams to identify opportunities to implement data strategy solutions to business problems at an advanced level including development of curated data assets, customer 360, and establishment of metadata to support modeling, tracking, and automation needs. Acts as an analytics product owner translating business needs into analytics projects and actions Ability to identify opportunities to enhance and build data assets to enable new analytics and modeling solutions to drive highly personalized customer strategies forward Understanding key drivers of business value and being able to translate into business opportunities and frame them as analytical problems e.g., how to advance data strategy to enable business initiatives Mentors more junior team member, shares insights across teams, and Reviews work of more junior team members Autonomously leads the client relationship. Leads development of solutions with high complexity and risk Consults on the creation of analytics solutions and any data enhancements needed to drive those solutions, that effectively weigh business and technical tradeoffs using an advanced understanding of business strategy as well as relevant big data environment topics Support the development and scaling of highly personalized, customer-focused strategies that will be leveraged across multiple channels to optimize targeted communications. Work closely with the business team to understand business needs, develop requirements, and implement data strategy solutions Define objectives and key milestones to meet short- and long-term needs of business stakeholders and oversee project management activities including team communication, leadership updates, stakeholder management and timelines Develop and maintain relationships with wide range of stakeholders including business partners, IT, other analytic teams, Legal, etc.Required Qualifications 4+ years of business experience leading the development of analytic solutions and initiatives with track record of business impact 4+ years' experience strategy consulting or on strategy teams in large companies 3+ years' experience in at least one programming language (SQL, SAS, R, Python, etc.) 3+ years' experience with managing large scale projects, supporting multiple workstreams and working with multiple business stakeholders to influence decision-making Minimum 7 years total business experienceCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications Experience in a related field such as CRM, campaign analytics and management, loyalty programs, and data analysis. Strong problem-solving skills - including data structuring, quantitative reasoning, synthesis, and implications development - and experience in translating business problems across disciplines into advanced analytic projects with measurable business value Excellent written and oral communication and data presentation skills, with ability to communicate in clear, consistent manner and tailor the communications to the right audience, from analytic professionals to senior business leaders Solid understanding and hands-on experience working with large data sources Excellent project management skills, ability to deliver in a fast-paced environment and work in a climate of ambiguity Experience establishing and maintaining collaborative relationships with business partners and executive leadership, establishing deep understanding and ability to engage in business strategies and establish clear linkages to data & analytics.EducationBachelor's degree in quantitative field, or an equivalent combination of formal education and experience. Master's degree in quantitative field or MBA strongly preferred.Business OverviewAt CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.

Created: 2025-11-15