Digital Product Manager

Job DescriptionAs a Digital Product Manager, you will support digital experiences for a strategic, fast-growing business at Aetna. You will put the customer first, monitor the competitive landscape, understand our technical capabilities, and champion differentiating user terpret user research, behavioral data, and competitive analysis to identify areas for improvement and new opportunities.Work with partners in design, technology, product, and operations to establish and refine requirements.Establish a roadmap of new site changes and functionality.Be the Product Owner for the Agile Scrum teams.Lead end-to-end project management, from concept development to post-launch analysis.Meet all control requirements to ensure successful, compliant product launch.This is a remote position Required Qualifications3 years' experience in corporate or agency setting 1 year of Product Management experienceCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications1. 3+ years of product management experience in a B2C and/or a regulated industry 2. Great product intuition - You can improve existing products OR start from scratch, and have experience with successful outcomes3. Flexible - You're at home leading Agile teams, and you know how to guide iterative optimization using A/B testing and personalization strategies4. Versatile - You are comfortable with the Adobe stack (AEM, Marketo, Target, Analytics). Ok if you have exposure to other technology platforms and can talk integrations when needed5. Analytical - You just go get the data and you can whip it into an insightful story with no help. You know how to use data to make decisions without getting stuck in analysis-paralysis6. Visual - You can communicate your vision by sketching, wireframes, or other visual means.7. Dynamic - You have a high tolerance for change and can prioritize multiple competing demands8. Non-Nerd Empathy - You grok Bitcoin exchange rates and drone delivery services, but you also recognize that you're building for a non-techie audience. Experience building digital experiences for or marketing to seniors (65+).9. Fun - You think building stuff is fun, you believe helping people achieve positive health outcomes is amazing, and you bring that passion to work every day10. MBA degree preferred1. 3+ years of product management experience in a B2C and/or a regulated industry 2. Great product intuition - You can improve existing products OR start from scratch, and have experience with successful outcomes3. Flexible - You're at home leading Agile teams, and you know how to guide iterative optimization using A/B testing and personalization strategies4. Versatile - You are comfortable with the Adobe stack (AEM, Marketo, Target, Analytics). Ok if you have exposure to other technology platforms and can talk integrations when needed5. Analytical - You just go get the data and you can whip it into an insightful story with no help. You know how to use data to make decisions without getting stuck in analysis-paralysis6. Visual - You can communicate your vision by sketching, wireframes, or other visual means.7. Dynamic - You have a high tolerance for change and can prioritize multiple competing demands8. Non-Nerd Empathy - You grok Bitcoin exchange rates and drone delivery services, but you also recognize that you're building for a non-techie audience. Experience building digital experiences for or marketing to seniors (65+).9. Fun - You think building stuff is fun, you believe helping people achieve positive health outcomes is amazing, and you bring that passion to work every day10. MBA degree preferredEducationBachelor's degree or 4 years equivalent experience.Business OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Created: 2025-11-15