Senior Consultant, Analytics & Insights

Job DescriptionIf you love telling stories with data and creating actionable insights, and enjoy working on difficult problems and thriving in data driven organizations, come join CVS's Retail Media Network (CMX) part of the Fortune 4 CVS Health. We are building a world class team at CMX with the goal to make a significant impact on the company's already rapid growth. We want to make sure we are both innovative and rigorous as we expand our Analytics & Insights team to lead analytics initiatives that measure the performance of CMX campaigns across digital channels (display, search, social and video)As the Senior Consultant, Analytics and Insights, you will collaborate closely with marketing strategy, media activation and partner management teams to understand CMX campaigns objectives and develop campaign measurement methodology. Your responsibilities will include understanding learning agenda, performing test design and measurement through A/B testing, improving operational efficiency through python automation, leveraging customer insights to make future campaign recommendations and build models to generate insights. The ideal candidate will have an advanced SQL and Python background with experience in digital media, e-commerce or retail.KEY RESPONSIBILITIEStUnderstand campaign objective, identify key success metrics, and develop test design to evaluate performance towards the objectives.tIdentify insights and key learnings from the past campaigns to help influence the planning of future campaigns (ie. Audiences, media channels) and drive change in digital marketing strategy and tactics.tRun A/B testing to measure campaign performance and deliver insights. tExperience in database design, data modeling and ETL process within different cloud environment platforms (ie. GCP, Azure, AWS, Snowflake, Databricks) tAutomate the campaign measurement process using SQL and Python to improve operational efficiency.tPartner closely with leading publisher partners such as Google, Facebook, Pinterest and TTD to take advantage of new measurement features and learning opportunities.tLead CMX analytics initiatives and any other ad-hoc analysis to better understand performance (ie. Closed loop report, basket analysis, purchase behavior analytics, customer journey analytics)Required Qualificationst2+ years of experience working in the following: Analytics with a track record of delivering business impactt SQL, Python, Spark, GCP and TableautExcellent working knowledge of large data manipulation and data mining using complex SQL and Python programming.tAbility to analyze raw data, draw conclusions, and develop actionable recommendationstStrong verbal/written communication and data presentation skills. Must be able to explain technical concepts and analysis clearly to a diverse audience.COVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred QualificationstWrite complex SQL queries to extract data from SQL Server/Teradata/Snowflake/GCP environments which will serve as underpinnings of ad-hoc and recurring analysestExperience conducting large scale data analysis to support business decision makingtKnowledge and experience in identity resolution and digital data connectivity platforms (ie. Liveramp, Acxiom, Experian, Throttle)tUnderstanding of the digital media landscape with a focus on retail media networksEducationtBachelor's degree in Computer Science, Economics, Mathematics, Data Science, Advanced Analytics, Statistics or equivalent highly technical field; Advanced degree in Data Science or Analytics field is preferredBusiness OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Created: 2025-11-15