Portfolio Marketing Senior Manager - Clinical Trial ...

Job DescriptionCVS Clinical Trial Services, a CVS Health company, is part of the company's portfolio of initiatives to advance and transform health and healthcare. As we redesign and innovate trial delivery and real-world evidence generation, we put the patient at the heart of everything we do. We are a dynamic team who have the benefit of operating in an entrepreneurial environment where bold thinking and novel approaches are not only rewarded, but they are also encouraged. Ownership and the ability to shape the way forward is empowered at all levels to accelerate progress and innovation. Here, colleagues work not only within our organization but across the CVS Health matrix, acting as one team to achieve our goals, deliver solutions and transform the future.Job Purpose and Summary:The Portfolio Marketing Senior Manager is accountable for design, development and implementation of the marketing strategy and plan for the portfolio of products and services that the Clinical Trial Services team offers. This includes integrated B2B and B2C marketing plan development, positioning, messaging, materials development, and digital assets to propel sustainable growth and commercial success. Critical to success in this role is deep customer patient insight, strong cross functional collaboration, and a healthy balance of strategic, creative, and analytical capabilities.This role will: Drive development, implementation and pull through of the integrated portfolio marketing strategy and plan Partner closely with key internal stakeholders to develop portfolio marketing materials and initiatives that effectively communicate our products, services, and value to a variety of audiences Collaborate with product teams and Business Development to understand recent developments and need for refreshed or new materials Work with the internal digital team and agency to develop, manage and refresh digital assets and portfolio web content Serve as the main point of contact for Pharma insights and materials development Help lead research and positioning work as well as value proposition, story, and message development Build a deep understanding of our strategy, services, patient/consumer insight and the healthcare landscape Proactively identify additional B2B marketing opportunities for engagement and/or communication Align with Communications, identifying opportunities for marketing programs/support Help set the annual marketing plan, key milestones, and budget Maintain repository for CTS data, claims and sources for use in materials Manage submission and review of B2B portfolio materials by Regulatory, Medical and Legal on materials review/approval Support development of materials for leadership as needed (E.g., Board presentations/other)Pay RangeThe typical pay range for this role is:Minimum: 75,400Maximum: 158,300Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.Required Qualifications 5+ years of in-depth product management, marketing, or commercialization experience in a highly matrixed, collaborative environment in pharmaceuticals, biotech, or consumer healthcare 3+ years of demonstrated proficiency in marketing strategy, positioning, messaging, insight, value propositions and campaign/materials developmentCOVID RequirementsCOVID-19 Vaccination RequirementCVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.Preferred Qualifications Experience setting and implementing marketing or commercialization strategy and plans Experience storyboarding content, framing key messages, and developing materials as well as working with a creative agency or design firm Experience with digital marketing asset content creation and management Experience with market research conduct, interpretation and translation into insights and plans Cross-functional leadership experience, owning and driving the success of high-visibility deliverables or products Excellent organizational, project management and relationship building capabilities necessary to engage and direct multiple stakeholders towards achievement of objectives on time and within budget Advanced writing, presentation, and analytical skillsEducationBachelors degree required or equivalent work experienceBusiness OverviewBring your heart to CVS HealthEvery one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Created: 2025-10-04