Marketing Manager

OverviewMake an Impact! When''s the last time you had a good ''ole fashion marketing riff session? Do you get jazzed when you see a stack of sticky notes and pack of highlighters? Join a team that lives for a brainstorming huddle where the ideas are flying faster than anyone can write them out!At McGraw Hill, our marketing colleagues not only boost company''s reputation by building like-minded communities but in reward they build their own brand by helping learners and educators achieving their educational goals.Risk adverse folks need not apply! How can you make an Impact? Reporting to the Director of Marketing, the Marketing Manager will be responsible for the go-to-market plan, strategy, and execution to exceed revenue goals. You will have the opportunity to play a critical role in driving digital growth, through designing thought leadership campaigns, strategic lead generation tactics, building relationships with customers, developing high impact events, and helping to create high quality marketing materials, along with additional demand generation activities to drive leads and support other team goals. What can you expect from the position? * Work and thrive within an integrated cross-functional team focused on Health Professions* Develop and execute a comprehensive, strategic go-to-market plan in coordination with the integrated team. * Work with team colleagues to identify and evaluate digital product and service opportunities focused on Connect and Virtual Labs.* Work with stakeholders to write and develop portfolio positioning and messaging in alignment with Connect corporate strategy and ensure these are effectively communicated to target audiences.* Lead a customer acquisition process and customer delight plan across Health Professions * Provide sales support to internal and external customers.* Conduct customer and internal-facing presentations and trainings on a regular basis in both live and virtual environments.* Develop internal and external sales and training resources to help the organization promote the assigned portfolio, answer customer/rep inquiries, and troubleshoot special problems.* Analyze market trends and potential market opportunities and participate in market research, market planning, and product development.* Use data to drive decision making across portfolio and share best practices within team. What can you bring to the role? * Minimum 4-5 years of client-facing Sales and/or Marketing experience.* Strong understanding of emerging marketing trends, technologies (especially SFDC, Marketo), and integration strategies.* Strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue. * The ability to consistently meet deadlines, and on occasion, turn projects around in a short timeframe.* Success in managing and delivering virtual and/or live events and conducting compelling presentations-both internally and externally. * Ability to travel approximately 35% post pandemic. McGraw Hill is an equal opportunity employer. McGraw Hill is committed to celebrating and supporting the differences that make us each unique and will not discriminate based on a person''s gender, gender identity or expression, nationality, color, race, ethnicity, religion, sexual orientation, disability, appearance or veteran status. We are proud to be an equal opportunity and affirmative action employer, and we will also provide reasonable accommodation to qualified individuals with disabilities.

Created: 2025-10-04