Paid Search Specialist (Remote)

iVelocity Marketing, a full-service marketing agency, is expanding its digital advertising team following unprecedented growth in the last year. We are a U.S.-based, remote agency seeking to improve the lives of others through innovative healthcare marketing! Our agency culture centers around the agility of a start-up environment paired with the experience and expertise of an established agency. We are team-oriented, working together to support client objectives in whatever capacity is needed, while holding ourselves to excellence in the execution of marketing strategy. The iVelocity agency umbrella includes a business-to-business division (Jairus) and a business-to-consumer division (iVelocity), both focused on marketing within the healthcare industry. The role of Paid Search Specialist supports search, display and video ad campaigns for both divisions - driving new-patient appointment for our iVelocity clients (medical practices) and generating new business leads for our Jairus clients (targeting physicians, medical groups and other healthcare organizations).FLSA: Full-Time | Salaried | Exempt Compensation: Base plus Bonus - $50k - 60k, commensurate with experience. Scope of Position: The Paid Search Specialist works in close partnership with our Account Management team to understand client strategy and execute that strategy for optimal results. Candidates should have Google Ads certification and digital ad experience beyond e-commerce. Experience within the healthcare industry is preferred; experience with landing page development or social media ad campaigns is a plus. Ideal candidates for this role will have at least three years'' experience managing both search, video and display advertising campaigns, including placements via Google Ads and other third-party ad platforms. This position is responsible for developing effective digital ad strategy, identifying keywords, building custom audiences, developing campaigns and setting up conversion tracking. This position oversees the day-to-day health of search, display and video campaigns, with continual performance optimization to ensure results benchmarks are met (primarily lead conversion).Essential Duties/Responsibilities: Building and optimizing paid search campaigns, including ad development, keyword generation, bid management, budget management, and reportingSetting campaign goals, tracking performance, and making changes to support the overall client objectivesAnalyzing campaign data and deriving insights to improve the performance of ad accountsCreating and providing reports of campaign results to both internal and external teamsWorking with other internal teams to ensure a cohesive strategyMonitoring campaign spend levels on a daily and monthly budgetCoordinate regularly with organic SEO division to ensure full spectrum of online marketing strategy is executedOther duties as assignedEducation/Experience: Bachelor''s Degree in Marketing, Business, or similar; or equivalent experience, required.Google Ads CertificationHas a MINIMUM of 3 years'' experience building and optimizing digital ad campaigns, including search, display and video ads on the Google Ads platform. Has experience outside of e-commerce marketing is a requirement; experience in the healthcare industry preferred.Required Skills/Abilities: Experience with using common industry platforms, such as Google Ads, Bing Ads, Google Tag Manager, Google Analytics, Search Console, etc. Hands-on knowledge of developing campaigns that are specifically designed to generate quality leads within client''s target CPAA thorough understanding of PPC privacy/editorial policies, especially how they relate to industries of a sensitive natureA passion for establishing benchmarks and goals in order to continuously optimize the performance of client accounts, and holding your team to similar standardsAbility to juggle multiple projects, quickly adjust to unanticipated changes in client priorities, and deliver on requests in a timely fashion.Benefits to working with iVelocity Marketing:A growing team environment that is open to your ideas and encourages innovation.We offer health, vision and dental insurance, paid time off, and a 401K.You will need to provide your own laptop.We are a remote company. Must be willing to work standard business hours based upon Central Standard Time.We take pride in our employees'' benefits package, including health, vision and dental, 401K, paid time off, and a technology stipend. This combined with the work-life balance and our ''remote-first'' mentality has enabled us to have great employee culture, which results in increased trust in our client base.The ideal candidate for our Paid Search Specialist position...Has the ability to effectively manage up to 30 digital ad accounts, providing strategic campaign guidance to the Client Success TeamIs a team player and a go-getter: We have a very collaborative culture, but as a remote agency team members must also be self-starters who can own projects through efficient and accurate execution without micro-management. Cares about the work they''re doing. We aren''t selling socks - the role we play in helping patients to connect with innovative healthcare solutions is not only important, it''s often life-changing. Because of that, our team is made up of people who truly care about the work we do and are committed to doing it with excellence. Has the ability to think critically and creatively - Innovation is a requirement in our organization.Demonstrates attention to detail - Include in the cover letter your mantra or an inspirational quote that defines you.Questions to ask yourself about whether iVelocity Marketing will be a good fit for you:Why does digital marketing excite you?Are you looking for an innovative work environment where creative freedom and ideas are not only welcomed and encouraged, but rewarded?Are you capable of working in a fast-paced environment while effectively managing up to 30 clients and prioritizing overlapping tasks? Do you enjoy establishing human connections and can you foster relationships with your own client portfolio?iVelocity Marketing Core ValuesChrist-Driven: We seek to be a company run with excellence, thereby glorifying God and improving people''s lives through our work. Driven and Ambitious: We strive to continuously improve on the status quo. We approach the work we do with discipline and drive to deliver the best. Committed to a Positive Attitude: We try to focus on the positive in every situation knowing a positive attitude has the power to transform our work and our interactions. We are honest and straightforward with each novative Leaders: Ongoing innovation allows us to push the envelope for marketing within the healthcare industry. We are determined to create a best-in-class range of services that drive success for our clients.Win as a Team: We are all working towards the same overarching goals of growing a successful business where all our constituents feel valued through the process of delivering great services to our clients. Better than yesterday: We work to improve who we are and what we do every day. We are proud of the strides we have made thus far. We understand that everyone makes mistakes, but we can use those lessons to improve ourselves and our performance for the next challenge ahead.Take Ownership: Our goal is to take responsibility for our actions and our work. We do not leave issues on the table for someone else to fix, we take pride in owning our destiny through action.Disclaimer: IVelocity Marketing is an equal employment opportunity employer committed to hiring and retaining a diverse workforce. Compensation is commensurate with experience. Applicants receive fair and impartial consideration without regard to race, sex, sexual orientation, gender identity, color, religion, national origin, age, disability, veteran status, genetic data, or any other legally protected status. If you need accommodation for any part of the employment process because of a medical condition or disability, please call (256) 714-8037 to speak with Human Resources.Acceptable Background and References Required. Equal Employment Opportunity DFWP.

Created: 2025-11-01