Digital Marketing Analyst/Paid Digital Media Buyer

DIGITAL MARKETING ANALYST/PAID DIGITAL MEDIA BUYERWe''re looking for a Digital Marketing Analyst (Paid Digital Media Buyer) who has 1-3 years of experience in paid media buying (Google Ads, Facebook/Meda/Instagram Ads) with a strong performance marketing background . S/he would take ownership over all paid media buys on one of our growing insurance verticals as well as high level communication and reporting to our business team. Direct report to the Digital Marketing Director.As a Digital Marketing Analyst, you''ll be an integral part of the digital team & a member of the larger marketing team. You will be responsible for account management that encompasses hitting daily, monthly & yearly performance goals as well as a driving force on creative conception, implementation, and overarching channel strategy and growth.Our ideal candidate is already fluent in Paid Search and/or Paid Social - you''ve managed medium to large budgets on Google or Facebook, optimized for volume and CPA targets, and have navigated the post-iOS 14 world with success. You are a curious thinker with strong analytical skills - comfortable with advanced Excel, Power BI, Google Analytics, and extracting and merging sets of data to identify trends and insights to optimize campaigns.What we do & how we do itIn a nutshell: We create better lives for tomorrow by making insurance easy today. How we pull it off: We work with some of America''s largest insurance brands to attract, educate, and connect with consumers through thoughtful and effective marketing. Our diverse team of analysts, content writers, operations and designers work together to refine the customer experience and achieve competitive advantage through data-driven lead generation, marketing, and sales strategies.As an industry leader in the insurance space, we are consistently awarded Partner of the Year from top brands like Aflac and Humana, and our work has been featured in:The Wall Street JournalForbesVoxFortuneCNBC And moreWhat you''ll doManage large budgets for some of the largest insurance brands in the countryDrive digital traffic to our website from our media accounts to generate leads and applications, optimizing for CPA and volume targets Manage day to day tasks such as account reporting, monitoring lead volume and cost per lead/ cost per application trends, projectionsTesting, reporting and optimization! This is the most important part of the job as you optimize for volume and CPA targets. Find areas of opportunity, support your hypotheses with data and projections, implement your optimizations, and report back on your results with takeaways Work with cross-functional teams (CRO, Design, Content, TV, SEO) to attain business goalsReporting - lots of pivot tables and high level communication from your reporting to other teams

Created: 2025-11-15