Regional Sales Manager

Who We Are:From Georgia. For Georgia. Since 1914 Yancey Bros. Co. has proudly served as the authorized Caterpillar equipment dealer for Georgia, providing our customers with the highest quality sales, parts and service. From Caterpillar heavy and compact construction equipment to on-highway trucks, we remain committed to learning more about our customers, offering equipment and support to keep up with their changing needs. This all starts with our greatest asset...our employees.What You Will Be Doing:As the Regional Sales Manager for Rental, you will be accountable for the focused leadership of all outside rental sales representatives assigned to rent and sell new and used Caterpillar and Allied equipment, supplies, etc. to current and prospective customers in defined territory assignments. This position will also have direct responsibility for inside sales call center. RSM is responsible to research, establish, and drive ownership for the execution of sales strategies and plans that achieve overall objectives for territory participation and penetration.Primary Responsibilities:Recruit, train, and develop the team for sales excellence leading the rental sales team to attain overall goals for market share, profit, and highest level customer experience.Through strong and consistent field engagement, lead training and development, sales coverage planning, account development. Prepare CRM reports, and lead periodic sales performance / KPI reviews that address market share and profit municate job expectations and foster a collaborative climate driving employee engagementEnsure employees complete required compliance training including equipment safety, sales, and negotiation trainingEnable the performance of those driving the rental sales to achieve sales growth and profitability goals. Use rental sales activities within CRM (e.g. salesforce) to analyze sales results and marketing data to strategize methods to increase productivity and increase market share.Oversee and approve rental rate variance, coverage, compensation, customer entertainment, sales materials and promotions, and territory assignments to maximize profitable sales.Serve as a liaison between the rental sales team and branch managers to communicate needs and operational issues encountered in daily sales operations and to recommend solutions.Manage demand forecasting for rental fleet adds to provide a well-managed inventory.Coordinate and align joint sales activities with the company''s rental services and heavy rents sales teams.Maintain and provide regular updates on market status and key negotiations to management.Attend high level sales meetings with potential and existing key customers to solidify working relationships and promote the best customer experience. Work through contract negotiation process for key accounts on pricing and concessions. Collaborate cross-functionally with other departments throughout the company to analyze issues impacting other divisions to ensure collaborations between all divisions for best / effortless customer experienceDevelop and manage the rental department budget and related fiscal forecasting and planning activities.Additional Responsibilities:Participate in required safety program, and work in a safe manner.Additional duties as assigned by manager.Who We Are Looking For:To be successful in this position you should have a proven sales record along with successes leading and developing a team. You should possess a strong sense of urgency and desire to provide superior customer service. The ability to provide direction and instruction and work in a team environment is essential to this position as well.Education/Experience:High school diploma plus 3-4 years dedicated experience in business-to-business inside sales or equivalent outside field sales required.Required Qualifications/Skills:Minimum 6-8 years of combined work experience in sales, sales operations. A minimum of 2-4 years of supervisory experience with dedicated people management responsibility required.Solid understanding of construction equipment and / or experience in or around the construction industry with an understanding the commercial / industrial construction process preferred. Dedicated rental experience in a heavy equipment or allied equipment environment very helpful.Must have and maintain a driving record (MVR) which adheres to the company''s motor vehicle policy standards.Proficiency with Microsoft Office applications (Excel, Word, PowerPoint);Proficiency with CRM applications () and related management system applications (Irents);Refined customer relations, written, verbal, analytical, negotiation and interpersonal communication skills;A refined "hands on" leadership style which is motivating and optimizes team effectiveness;Ability to collaborate effectively with all levels of staff and management and mentor those who report through the position;Ability to resolve customer service conflicts with professionalism and consistent application of company policy;Ability to multi-task, prioritize work load, and effectively delegate in a fast-paced, detail and deadline oriented environment.Preferred Qualifications/Skills:Bachelor''s level degree in business, marketing, engineering, finance plus 1-3 years dedicated outside territory based sales and marketing experience preferred.Values:At Yancey Bros. Co, we are always looking to add people to our team who share our core values:Safety: We value the lives and health of our team and customers above all tegrity: We are ethical and trustworthy, demonstrate respect for others, and communicate truthfully and promptly.Teamwork: We work as one across our organization for the benefit of our customers.Excellence: We strive to be the best, continuously improving our customers'' experience and the solutions we provide.Sense of Urgency: We respond quickly to customer needs and hold ourselves accountable for results.Ideal candidates will demonstrate the following values:Acting in a safe mannerExhibiting honesty and integrityActing in a fair and ethical mannerTeam mentalityDelivering quality resultsEmbraces change / improvementExhibiting superior customer service skillsExhibiting pride and ownershipWorking with a sense of urgencyExhibiting a winning attitudeWhat We Offer:Yancey Bros Co offers a full benefits package that includes aggressive compensation levels, technician tool allowances, full medical, vision and dental coverage, employee wellness programs, paid vacations and petitive Pay StructureCompetitive PayIndividual Bonus Opportunities AvailableTechnician Tool Allowance401k Plan Strong Company MatchEmployee Profit SharingFinancial Wellness CoachingEmployee Wellness ProgramMedical, Vision, Dental InsurancePrescription Drug CoverageFlexible Spending AccountsShort & Long Term DisabilityGroup Life InsurancePersonal Time OffPaid HolidaysPaid Sick LeaveCareer DevelopmentTuition ReimbursementOngoing TrainingAdvancement Opportunities Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor''s legal duty to furnish information. 41 CFR 60-1.35(c)

Created: 2025-10-04