Sr Manager, Channel Marketing (Natl Retail) - Amazon

Position SummaryMaking the future is everyday life at Samsung. Were seeking innovators who are called to not just change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset better builds on better. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities.Position OverviewReporting into the Director of National Retail Channel Marketing the Sr. Manager, Channel Marketing will be responsible for driving marketing efforts for mobile product portfolio in the US working closely with Samsungs wireless regional carriers and cable operators. Furthermore, the scope focuses on integrated go-to-market planning, market analysis, and best-in-class Samsung Galaxy branded experience within wireless carrier settings. This role will provide thought leadership to multiple marketing and cross functional support teams in mobile marketing, corporate marketing, retail operations as well as multiple agencies in the development of demand and traffic generating marketing campaigns, in-store experiences, promotions, and comprehensive advertising materials & plans, including experiential campaigns. Must develop and deliver executive level recommendations followed by action plans managed to completion.Role and ResponsibilitiesResponsibilities and Duties:Formulate and manage channel marketing plans and programs, including formulate Go-To-Market strategies for national and regional retailers such as BestBuy, Amazon, Walmart, Costco, BJs, etc. across all of Samsungs Mobile product categories: Phones, Tablets, Watches, PCs, AccessoriesExecute marketing tactics flawlessly during all product lifecycle elements.Responsible for actively managing multi-million dollar digital advertising programs.Drive attainment of various marketing KPIs.Work with omnichannel teams (Project Management, Product Planning, etc.) to create, update and drive product launch schedules for all new products ranged at assigned carriers.Establish a comprehensive master launch preparation schedule capturing all key launch milestones and unique requirements for each of the assigned accounts.Work with various teams to establish creative asset (e.g. photography, logos, key visuals, messaging, etc.) delivery schedules that support the needs of each assigned carrier.Work with various internal teams to conduct data collections, research and insight creation to determine unique selling points for each retailer.Work back with broader, central channel marketing team on various strategic acquisition and retention driving initiatives such as hyper-local, regional strategies and execution.Collaborate with Cross-functional teams to drive CDM, media, partnership and experiential programming planning and execution.Lead the foundational elements of the communication strategy from 1) translation of the target consumer into addressable audiences, communities and opportunity segments to 2) Leading the preparation of the messaging strategies and toolkits.Responsible for communicating the product positioning throughout the team and assisting the sales organization in developing customer presentations.Present clear and actionable analysis and recommendations to leadership and assist in developing comprehensive channel marketing overview strategy.Work effectively in a team environment, at times with a limited amount of direction.Background/Experience Required:Bachelor''s Degree with 12+ years of experience in channel marketing, trade marketing, or consumer journey marketing. MBA a plus.Strong Social and Digital expertise including mastery and optimization of tactics like PPC, Display AdsStrong CDM/CLM/CRM experiencePositive attitude and ability to thrive in a dynamic, ambiguous environmentPartnering with Sales to drive sales and market share growth.Prior experience in marketing in high-tech, telecommunications environment or retail industries preferredComfortable working in a dynamic fast paced industry and matrix organization with multiple constituentsShould have advanced MS Excel and MS PowerPoint knowledge and skillsStrong communication, both written (PPT presentations) and oral skillsThe ability to work both independently or in a team environment to achieve personal and team project goals, including the completion of assignments within and exceeding established time framesSkills and QualificationsPhysical/Mental Demands:Work is generally performed in an office environment. Operate a computer keyboard and view a video display terminal between more than 50% of work time, including prolonged periods of time. Requires considerable work utilizing high visual acuity / detail, numeric / character distinction and moderate hand / finger dexterity. The movement and transportation of equipment, most of the time is under 25 pounds. Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenges and project management deadlines. Machines, tools, equipment, and work aids include PCs, printers, copiers, faxes and other equipment commonly associated with an office work area. May require working additional hours beyond normal schedule. Travel varies depending on order to comply with the federal vaccine mandate, Samsung requires all employees to be fully vaccinated against COVID-19, unless a medical or religious exemption, or an exemption required under state/local law, is approved. Offers of employment are contingent upon proof that a candidate is fully vaccinated or qualify for an exemption.LI-RR1Please visit Samsung membership (to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here (.Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.COVID-19 Vaccine MandateSamsung Electronics America requires all employees to be fully vaccinated against COVID-19, unless a medical or religious exemption, or an exemption required under state/local law, is approved. Offers of employment are contingent upon proof that a candidate is fully vaccinated or qualifies for an exemption. More details on how to apply for an exemption are provided after the application process is complete.Reasonable Accommodations for Qualified Individuals with Disabilities During the Application ProcessSamsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEAAccommodations[Click Here to Email Your Resumé] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.Job Alerts : If you would like to be notified of new opportunities when they are posted, please click here (. You will be asked to create an account first if you do not already have one.Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.Since being established in 1969 , Samsung Electronics has grown into one of the worlds leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at ( /global/ ).

Created: 2025-11-01