Director of Product Marketing

Role : Director of Product Marketing (remote ok) Company : Totango, Inc. Location : Redwood City, CA Minimum experience level : 8 years We''re looking for a rock-star Product Marketing Director to join our growing team at Totango! As a critical member of the Marketing team, you''ll own product messaging and positioning, sales & marketing enablement, competitive analysis, and Product Marketing content development with the goal of driving acquisition, win rate and growing revenue. Youll conduct research to develop have a deep understanding of the customer and utilize insights to inform product definition and development in close collaboration with our Product Managers and engineering teams. You will be the subject matter expert on while working closely with our marketing and growth teams to create scalable freemium programs that build loyalty and viral loops that extend our reach. You will be driven, and nimble enough to work in a rapidly changing industry, tolerate ambiguity, lead cross-functional teams through influence, and demonstrate problem-solving leadership. What''s your day look like? Develop product marketing strategies including targeting, positioning, messaging, pricing, and rollout sequencing with goals of driving acquisition, lifting win rates, increasing engagement, and growing revenue Understand the market landscape, and share that knowledge cross-functionally through competitive analysis Drive pricing and packaging that are tuned to the needs and buying patterns of our different market segments. Work with cross-functional teams to launch products and ensure consistent and impactful communication across channels to the market and customers (e.g., website, field sales, Customer Success, partners, and marketing campaigns) Work with Product and Engineering teams to distill key functionality and benefits into core product marketing messages Create compelling product content (e.g., website copy, blog posts, product videos, customer case studies) What makes you successful? 8+ years of product marketing experience with a SaaS based business Well versed in translating customer needs and market demand into sharp and compelling messaging, content, sales tools, and campaigns to drive high velocity acquisition and high impact conversion, engagement, and revenue Well experienced in developing and honing pricing and packages in a freemium based business model Strong analytical and problem-solving skills; you love to geek out on data and use it to develop and share customer insights to guide messaging, strategy, and product Track record of successfully influencing and collaborating with cross-functional teamsOrganized, ambitious, and high-energy that can embrace and navigate a fast-paced, ever-shifting environment Ownership mentality and proven ability to prioritize high-impact activities and keep complicated projects moving forward Bachelors degree in marketing, business, technology, or relevant field of study (MBA preferred) Experience in areas relating to customer engagement, experience, and / or Customer Success Experience with freemium business models and monetization models Exceptional communication skills About Totango: Totango is rewriting the rules for customer engagement and transforming the way businesses connect with their customers. As the fastest growing and most trusted Customer Success company in the world, Totango enables organizations of all sizes to unleash best-in-class data-driven customer engagements that deliver experiences users crave and outsized business results at scale. Our platform is used by some of the biggest enterprise and hottest SaaS companies including Zoom, Google, Zeplin, Walkme, and SAP to understand and influence their own customer engagement, to manage customer success, as well as to monitor and predict customer health. We offer competitive salary, great benefits, and you''d be joining an awesome, collaborative, open culture. If you know you''re the right candidate, we would love to hear from you! LI-RemotePowered by JazzHR

Created: 2025-11-15