Sr. Associate Marketing Manager - Cultivation (Hybrid)

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.Candidate will be a passionate, consumer centric leader who is the best version of themselves when collaborating across teams and channels. This person will have an energizing personality, strong work ethic, and strong sense of curiosity-always bringing insights and questions to the table. The candidate can think and execute with exceptional speed and have the ability to draw people together and create collective ownership of the work. This person should be extremely proud of the work but realize that team compromise is always essential in driving strategic end goals and stakeholder direction.Key ResponsibilitiesTranslate overall Polaris Off-Road growth strategies and consumer facing ideas into owned channel strategies and plansLead strategy and development of content planning across the channels of email (broadcast/single send emails as well as automated programs), direct mail and working with the digital team members to ensure a connected consumer experienceCoordinate weekly/monthly/quarterly content planning with our recreation and utility teams (Ranger, Sportsman, RZR, General) to ensure consistency of strategy and messaging in all campaignsAct as agency liaison between multiple agencies and internal Polaris ORV marketing teamOwn, manage and maintain all automated programs, reporting consistently on performance and ensuring optimal performance-seeking to improve when gaps or opportunities are identifiedMake decisions based on consumer data and mindset, always focusing on how to attract, lead, and nurture off-road consumers through the funnel on their path to purchaseWork with email development team to oversee and ensure executional excellence and quality assuranceProject manage a steady stream of multimillion dollar direct mail campaigns to drive incrementality in sales of vehicles for targeted prospects and owners.Effectively communicate and manage day-to-day change changes in project scope, direction or edits with a keen eye for detailCreatively problem solve and generate new ideas and solutions in a rapidly changing and subject to change environment and industryQualificationsBachelor''s Degree, preferably in Marketing, Advertising or Public Relations3-5 years of marketing communications experience, preferably in email, automation and loyalty programsSolid understanding of consumer-focused personalization and segmentationStrong project management skills with the ability to manage multiple simultaneous projects, priorities, schedules, and deliverables Proven track record of collaboration skills with agency and cross-functional internal partnersCreative thinker who can generate innovative ideas and solutions and partner effectively with marketing and other creative teamsAdaptable and flexible - able to manage change management in strideNatural and effortless relationship builder, thriving off of collaboration with team membersSells the vision for cross-channel assessment and is the trusted source for ''final say'' on campaign recommendationsPassion for digital marketing, detail oriented and organized Excellent presentation skillsHigh say/do ratioTenacious attention to detail, and ability to steward multiple projects from inception to completion Preferred Qualifications Working knowledge of CRM structures and specifically Salesforce Marketing Cloud Suite Experience with large scale direct mail campaignsAbility to partner and collaborate across a matrixed internal teams and agency partners Familiarity with production software (i.e. photoshop, Illustrator, etc.). Thorough understanding of power sports business/industryLI-GR1LI-HybridWe are an ambitious, resourceful, and driven workforce, which empowers us to THINK OUTSIDE. Apply today!About PolarisAs the global leader in Powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2021 sales of $8.2 billion, Polaris'' high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERALâ„¢ side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; Indian Motorcycle® midsize and heavyweight motorcycles; Slingshot® moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments, and accessories, along with a growing aftermarket portfolio. Polaris'' presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. StatementPolaris is an Equal Opportunity Employer and will make all employment-related decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, familial status, status with regard to public assistance, membership or activity in a local commission, protected veteran status, or any other status protected by applicable law.

Created: 2025-11-15