Digital Marketing Team Manager

The integrated Digital Marketing Team Lead is the primary liaison between the national marketing strategy teams and a cross-functional advisory and delivery team within our Digital Marketing and Audience Engagement (DMAE) center of excellence. If you are a digital and demand gen expert who likes to bring people together to co-develop and execute high performing for go to market strategies, let''s talk. This role is responsible for co-creating, executing, monitoring and optimizing digital marketing for six focus programs. You will manage a team of 6-7 digital content and demand gen specialists focused on content experiences, website publishing, marketing automation, social media, virtual events, PPC, SEO, SEM and digital performance analysis. In addition to supporting and developing your team, you are the face of digital to your internal colleagues, helping evangelize best practices and customer centricity in pursuit of business goals. You stay up to date on trends in technology, strategy and data and enjoy figuring out how to bring those ideas to bear within our corner of the world. ESSENTIAL DUTIES: Digital Marketing Program and Campaign Planning You will work closely with national marketing service and industry leads to co-develop the digital strategy for several IMC go to market priority focus areas Provide critical thinking on the digital marketing campaigns and tactics Collaborate with peer team leads to ensure consistency and continuous improvement across digital marketing teams Ensure understanding of goals - both strategic and tactical - of team as appropriate to roles Co-own revenue goals associated with IMC framework marketing programs Represents team - direct or on behalf of DMAE - in vendor/partner relationships as appropriate Maintains focus on multi-channel performance across multiple programs Marketing Campaign Execution Collaborates with marketing, editorial, visual design and event teams to deliver campaigns on time and within budget Oversees team schedules and deliverables, provides coaching and stretch assignments to support team development Works across peer teams to manage resource constraints where needed Understands and upholds RSM risk management policies and brand guidelines, ensures same from team Measurement Understands measurement best practices for the industry Understands RSM''s analytics systems and integrations at a high level, works with team analyst and sales and marketing insights practice to define specialized data projects Holds team accountable to meeting or exceeding established benchmarks and/or monitoring and optimizing programs to continually improve results In collaboration with specialists, makes recommendations optimization or termination of underperforming campaigns Talent Development Participates in selection and development of digital marketing team members, serves as a career advisor taking an active role in team member''s performance planning, evaluation process and coaching Creates an environment of trust, teamwork, development, empowerment and entrepreneurship through quality communication, relationship development and problem solving Sets a high standard for team behavior and performance Other duties and opportunities as appropriate Required Education: Bachelor''s degree in marketing, digital marketing, data, communications or equivalent Required Technical/Soft Skills: Proficient to expert skills in website publishing, marketing automation, marketing analytics - including first-hand experience working in one or more of the following (or similar) platforms Adobe Experience Manager, Eloqua, Marketo, Adobe Analytics, Google Analytics, Google Search Console Proficient to expert understanding of social media strategy, SEO and marketing automation Strong penchant for education and development, including via positions of influence Excited by thinking and doing Required Experience: 7+ years of experience in marketing program strategy and execution Demonstrated success driving demand (MQLs) for long-sale cycle products and services Deep understanding of digital and content marketing trends, including practical experience implementing digital campaign strategies Experience leading teams directly or by influence Strong preference for a combination of experience with highly matrixed and/or regulated international organizations (in house or agency) Required Leadership Skills: Exceptional client service attitude, with internal colleagues as well as the ultimate client (external audience) Ability to translate ideas between technical experts and business leaders Ability to motivate and lead through influence Demonstrated ability to balance collaboration with accountability - holding team members responsible in all directions Ability to prioritize for oneself and across a team Able to deliver difficult messages to encourage improvement, celebrate wins Demonstrated 5C behaviors (caring, curious, collaborative, courageous and critical thinking) The firm offers a competitive benefits package, base compensation, and an employee bonus program for eligible roles based on individual and firm performance per program guidelines. Base compensation ranges can be found between the ranges noted below in the posting, and an actual offer can vary based upon on role, hiring location, and qualifications. For additional information on RSM''s total rewards, visit our website at . If required by applicable law or client policy, you may be required to be vaccinated for COVID-19 or have an approved accommodation. You want your next step to be the right one. You''ve worked hard to get where you are today. And now you''re ready to use your unique skills, talents and personality to achieve great things. RSM is a place where you are valued as an individual, mentored as a future leader, and recognized for your accomplishments and potential. Working directly with clients, key decision makers and business owners across various industries and geographies, you''ll move quickly along the learning curve and our clients will benefit from your fresh perspective. Experience RSM US. Experience the power of being understood. RSM is an equal opportunity/affirmative action employer. Minorities/Females/Disabled/Veterans. Job ID: req29318 Line of Business: Internal Client Service SubFunction: Marketing and Communications Job Type: FullTime Req : req29318 Location: Minneapolis, MN US Region: National Job Category: Marketing Employment Type: Experienced Degree Required: Bachelor Travel: YesSalary Range: $85400 - $145700

Created: 2025-11-15