Senior HCP Digital Marketing Manager, Screening Core

About Guardant Health:Guardant Health is a leading precision oncology company focused on helping conquer cancer globally through use of its proprietary blood tests, vast data sets and advanced analytics. Its Guardant Health Oncology Platform is designed to leverage its capabilities in technology, clinical development, regulatory and reimbursement to drive commercial adoption, improve patient clinical outcomes and lower healthcare costs. In pursuit of its goal to manage cancer across all stages of the disease, Guardant Health has launched multiple liquid biopsy-based tests, Guardant360 and GuardantOMNI, for advanced stage cancer patients, which fuel its LUNAR development programs for recurrence and early detection. Since its launch in 2014, Guardant360 has been used by more than 7,000 oncologists, over 50 biopharmaceutical companies and all 27 of the National Comprehensive Cancer Network centers.The Screening Core is a dedicated organization inside of Guardant Health focused on the development and commercialization of the early cancer detection LUNAR portfolio. The Screening Core''s singular focus on bringing our early cancer detection products to market allows us to act with the speed and urgency needed to achieve our ambitious goals and serve the millions of individuals who can benefit from early cancer detection.About the Role:Healthcare marketing has long been starved for an innovative approach to digital marketing that effectively engages healthcare professionals and patients. There is no such thing as a ''growth hacker'' in healthcare, but there should be, and we hope it''s you.The Senior Digital Marketing Manager will be responsible for developing and executing new approaches to digital marketing in healthcare. You will have the opportunity to guide digital promotion & content strategy that supports the development and commercialization of the early cancer detection SHIELD portfolio. You will work in an exciting, highly dynamic and fast paced growing organization, with an opportunity to learn and grow. The Screening Unit''s singular focus on bringing our early cancer detection products to market allows us to act with the speed and urgency needed to achieve our ambitious goals and serve the millions of individuals who can benefit from early cancer detection.This role is a unique opportunity to use an experimental mindset coupled with your digital toolkit to drive the growth of a technology that is poised to change the lives of patients.Responsibilities:* Help support digital strategy development and lead day-to-day execution of digital tactics and programs with thorough market understanding to drive digital engagement, product sales, and other business objectives.* Manage content development. Plan and create clear, compelling and on-brand promotional and educational content for our digital experience, including website, emails, paid ads, social media and other channels driving awareness, user acquisition and user retention.* Help build video content strategy and manage the development of creative videos from initial storyboarding to final render* Relentless A/B & multi-variate testing of various digital campaigns for effective targeted marketing* Conduct SEO/SEM and traffic data analysis, including keyword and competitive research, that help support strategies to maximize organic traffic and SERP performance* Support brand awareness and demand generation efforts with end-to-end email marketing automation programs, lead nurturing campaigns and reporting on drip campaigns.* Hand-on development of email, landing pages and lead management within marketing cloud and * Management of vendors and agencies to support digital marketing initiatives* Develop metrics and make data-driven decisions to support business objectivesExperience:* 5+ years of content and digital marketing experience required across various channels* Demonstrated knowledge and experience of traditional and non-traditional marketing channels including search engine optimization, marketing automation platforms, email, social media, and display advertising campaigns* Creative thinker with good writing skills, able to make complex ideas simple.* Must have strong collaboration skills and experience working with cross-functional teams* Strong knowledge of analytics and reporting including website and advertising analytic tools* 2 years of project management experience* Google Analytics, AdWords, or Tag Manager preferred* Preferable: Marketing Cloud & SFDC required. Marketo preferred.* Experience with Adobe creative cloud is a plus* Proficiency in speaking, comprehending, reading and writing English is required.* Prior healthcare marketing experience is a plus* Prior Oncology Diagnostic/Biopharma experience is a plusEducation:* Minimum of a Bachelor''s degree (Marketing, Communications, English)LI-LH1Hybrid Work Model: At Guardant Health, we have defined days for in-person/onsite collaboration and work-from-home days for individual-focused time. All U.S. employees who live within 50 miles of a Guardant facility will be required to be onsite on Mondays, Tuesdays, and Thursdays. We have found aligning our scheduled in-office days allows our teams to do the best work and creates the focused thinking time our innovative work requires. At Guardant, our work model has created flexibility for better work-life balance while keeping teams connected to advance our science for our patients.Covid Vaccination Policy: Starting January 7, 2022, Guardant Health will require all employees to be fully vaccinated to either (a) establish that they have been fully vaccinated against COVID-19; or (b) request and obtain an approved exemption from Guardant''s COVID-19 U.S. Vaccination Policy as a reasonable accommodation, as consistent with applicable laws. An employee is considered fully vaccinated against COVID-19 two weeks after receiving the second dose of a two-dose vaccine or one dose of a single-dose vaccination. Acceptable vaccines are approved or under emergency use authorization by the U.S. Food and Drug Administration (FDA) and/or the World Health Organization (WHO). In addition, fully-vaccinated employees will be required to maintain their fully-vaccinated status under this policy by obtaining, if applicable, any FDA-approved boosters.Guardant Health is committed to providing reasonable accommodations in our hiring processes for candidates with disabilities, long-term conditions, mental health conditions, or sincerely held religious beliefs. If you need support, please reach out to [Click Here to Email Your Resumé]Employee may be required to lift routine office supplies and use office equipment. Majority of the work is performed in a desk/office environment; however, there may be exposure to high noise levels, fumes, and biohazard material in the laboratory environment. Ability to sit for extended periods of time.Guardant Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.All your information will be kept confidential according to EEO guidelines.To learn more about the information collected when you apply for a position at Guardant Health, Inc. and how it is used, please review our Privacy Notice for Job Applicants.Please visit our career page at:

Created: 2025-11-15