Manager, Marketing

Overview Are you looking to make a difference by improving the health of our patients? At Bassett Healthcare Network, you will find an innovative culture that is patient focused and dedicated to making a difference. We are committed to helping the population we serve, and our communities achieve optimum health and enjoy the best quality of life possible. Responsibilities The Marketing Manager leads strategic marketing and brand management for the health system. Under the direction of the Director, Marketing and Communications, the Marketing Manager works closely with public relations and internal communications to ensure alignment of system-wide messaging internally and externally to make certain the voice reflects the organizations brand. The Marketing Manager leads a team of professionals to deliver results that enhance the reputation of the health system and support its strategic plan and growth goals. The Marketing Manager supports the implementation of marketing initiatives, embracing and strengthening the image and brand to attract and retain patients. Provides leadership for the marketing team and directs marketing strategy and tactics for clinical service lines, regional initiatives, and as well as brand marketing across the network. Develops and executes comprehensive marketing campaigns and branding strategies consistent with strategic business priorities and operational goals, and within approved budgets. Ensures message consistency across all internal and external communication platforms. Employs advanced marketing practices to develop marketing plans, implement tactics in support of well-defined goals, and measures/reports on performance, including ROI. Leads the Marketing Team to exceed performance targets. Supports and mentors team members to optimize individual performance, and provides opportunities and guidance for growth and professional development. Utilizes primary and secondary market research to understand market dynamics and guide marketing decisions, and leverages findings to generate innovative marketing initiatives that distinguish the health system from its competitors. Uses marketing technology including database marketing, customer relationship management (CRM), and marketing automation to drive growth. Creates and implements plans and programs to reach key markets via advertising, direct marketing, electronic media/web site, social media, collateral materials, product/service promotions. Writes and edits key messages & copy to support plans and initiatives. Works closely with Director, Marketing and Communications to align marketing tactics to identified priorities. Qualifications Bachelor''s Degree in Marketing, Healthcare/ BA, Public Health or related field 5 years in marketing and/or communications Healthcare experience preferred 2 years progressive experience as a manager preferred Benefits: Our commitment to our employees includes benefit programs that are designed to meet the various needs across our employee population. Medical, dental and vision insurance Paid time off, including vacations and holidays Life insurance and disability protection Retirement benefits and more Throughout our network, we take a balanced approach to the benefits we offer. Many benefits are company-paid, while others are available through employee contributions. Specific benefit offerings may vary by location and/or position. EEO Statement Bassett Healthcare Network provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex (including pregnancy, childbirth, or related condition), age, national origin or ancestry, citizenship, disability, marital status, sexual orientation, gender identity or expression (including transgender status), genetic predisposition or carrier status, military or veteran status, familial status, status a victim of domestic violence, or any other status protected by law.

Created: 2025-11-15