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Content Analyst, Analytics

Publicis Groupe - Chicago, IL

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Job Description

Company DescriptionAbout Performics:Are you ready to re-invent digital marketing? At Performics, we''re accelerating the great missions of our clients-brands like Lenovo, Toyota, Verizon, and Comcast in the ever-evolving world of search engine marketing, programmatic, social media, and eCommerce marketplaces. If you''re ready to move at the speed of Google, Facebook, and Twitter, have an entrepreneurial spirit, get excited about finding smarter ways to do things, and demand performance for your clients, we''d love to meet you. We''ll give you the tools, support, and freedom to lead, innovate, and grow. We hire exceptional people for our global headquarters in Chicago and U.S. locations in Atlanta, Los Angeles, New York, Seattle, and San Francisco. Our international presence spans 57 markets (and growing) including regional hubs in London, Dubai, and Singapore.We are dedicated to ensuring an inclusive environment where employees feel empowered to share their experiences and ideas. We encourage participation in a variety of Business Resource Groups, including groups for Women, People of Color, Veterans, the LGTBQ community and allies, and more. For more information regarding our efforts around diversity and inclusion visit us at /en/nos-talents or ask your recruiter for details.Job DescriptionThe Analyst (technical, copy, outreach) is responsible for providing deliverables, reports, copy, and/or design work. Reporting to a Director, the Analyst assists the Activation Team in developing strategies for clients, compiles reports, analyzes data, and writes povs and other client deliverables.Role Objectives:Technical Assists in the development of strategies for various clients as neededAssists in developing targeting strategiesConducts advanced searches and analyzes data to identify target sites according to determining strategies Works with Activation Team to understand specific needs and proposed solutionsCompletes reporting and provides client insights Understanding of discipline and how it fits into the larger Performance Content TeamLearns the skillset to be successful in a specific disciplineCopyAssists in the development of content strategies for various clients as neededProvides consistently coherent and engaging on- and off-site copySupports Performance Media with competitive Paid Ad copy as neededConducts advanced searches and analyzes data to identify content and keyword ideas according to determining strategiesWorks with Activation Team to understand specific needs and proposed solutions Understanding of discipline and how it fits into the larger Performance Content TeamLearns the skillset to be successful in a specific disciplineOutreachAssists in developing outreach strategies that will yield relevant external links to client sitesConducts advanced searches and analyzes other SEO data to identify target sites according to determining strategiesResearches contact information for target site''s content manager, and conducts relationship-building outreachContributes to and helps execute targeted blogger outreach collaborationsWorks to maintain a high productivity level and success rate Contributes to the continual improvement of and innovation within the link-building practiceAssists in ad hoc reporting and analysisHighly organized and capable of tracking multiple communications and follows-up in a timely fashionExcellent communication skills, the ability to create a genuine connection through emailQualificationsMinimum Qualifications:Bachelor''s degree, concentration in an appropriate discipline, SEO experience a plus, web design skills and interest a plus 1-2 years of experience with significant writing, research, and/or online media componentsStrong analytical and implementation skills Ability to craft persuasive, goal-oriented written communicationsStrong online research skills including advanced use of search enginesHigh competency level in MS Office products including Excel and Word Must be able to work collaboratively and effectively with all levels of staff including senior managementBA in appropriate disciplineAdditional InformationAll your information will be kept confidential according to EEO guidelines.

Created: 2025-11-15

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