Director, HCP Marketing - Long-acting antibody

Are you an experienced Marketing Professional looking to be part of a company that follows the science and turns ideas into life changing medicines? If you''re passionate about what science can do to make a difference to patients'' lives and ready to discover what you can do - join us.At AstraZeneca, we put patients first and strive to meet their unmet needs worldwide. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you''re our kind of January of 2020 the World Health Organization declared a public health emergency of international concern due to the rapid spread of SARS-CoV-2, the virus that causes COVID-19. In response to the COVID-19 pandemic, AstraZeneca has partnered with world-class institutions to discover and develop a long-acting antibody for the prevention of COVID-19. This Marketing Director role will establish this long-acting antibody as an integral tool in the prevention of COVID-19 for vulnerable patients.The Director HCP Marketing is responsible for defining and designing the brand strategy that will establish the long-acting antibody as the integral tool to protect immune-compromised patients from COVID-19. The successful candidate will be passionate about improving the lives of immune-compromised people and focused on supporting HCPs (Healthcare Professionals) to continue to protect the immune-compromised during and after the COVID-19 pandemic. This is an opportunity to work across multiple therapy areas at AstraZeneca and lead cross functional teams to meet the brand''s objectives.What you''ll do* Raising AstraZeneca''s profile as a leader in Vaccine''s and Immunotherapy among health care professionals* Define and design brand strategy based on deep HCP insights* Develop creative channels to effectively reach healthcare providers* Develop and refine promotional messages for personal and non-personal engagements* Collaborate across AstraZeneca to engage with professional societies to ensure we meet the needs of customers across disciplines* Create sustainable, long-term relationships with thought leader advocates and customer advocacy groupsMinimum Qualifications* Bachelor''s degree in business, marketing or the sciences* 8+ years of experience in pharmaceutical and/or healthcare industries* 3+ years of experience in HCP promotion* Experience leading strategic planning* Experience managing creative and media agencies* Budget management* Proven track record of achieving brand goals* Demonstrated ability to creatively engage consumers with omnichannel tactics* Demonstrated ability to thrive in a quickly changing environment* Effective communication* Ability to effectively communicate brand strategy to key stakeholdersPreferred Qualifications* Pharmaceutical brand launch experience* Experience marketing in multiple therapeutic areas* Pharmaceutical sales experience* High ambition for professional growth* Local to Wilmington, DE area* Experience developing complete office promotion* Vaccine and immunotherapy experienceWhy AstraZeneca?At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we''re opening new ways to work, pioneering cutting edge methods and bringing unexpected teams together. Interested? Come and join our journey.So, what''s next!Are you already imagining yourself joining our team? Good, because we can''t wait to hear from you.Where can I find out more?Follow AstraZeneca on LinkedIn AstraZeneca on Facebook AstraZeneca on Instagram Posted25-Aug-2022Closing Date28-Aug-2022AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.

Created: 2025-10-04