Mgr - CRM Email Marketing (Remote Opportunity)

CORE FUNCTIONS• Responsible for email campaign production, which includes campaign creation, targeting and segmentation, email template design, and deployment.• Define and lead email marketing strategy and planning, including user journeys, campaign briefs, creative need and requests, content/campaign calendars, learning agendas, etc.• Drive implementing and building customer segments and attributes within CDP/CRM platform, with activation strategies across multiple remarketing channels.• Manage internal and external team members, oversee, and prioritize projects that achieve key performance goals for the channel.• Responsible for email campaign and program analysis (A/B testing, customer behavior, sales lift, list growth, inbox deliverability, subscriber engagement, etc.)• Design and architect email program within ESP (workflow design, data structure, triggered automation, integrations with other technologies, etc.).• Define and continually monitor and improve email marketing metrics.• Implement and manage email deliverability monitoring, with strategic planning to improve current domain and IP reputation• Maintain brand consistency, utilize modern design templates optimized for conversion, and develop a strategy for keeping content fresh and dynamic.• Manage a team of individual and external team members who are focused on delivering exceptional results for our business in a high-performing environment.QUALIFICATIONS & REQUIREMENTSEducation and Experience• Bachelor''s degree in a relevant field is highly preferred.• 5+ years of experience managing B2C email marketing programs with demonstrated revenue growth, including managing teams and developing people (internal or external) required.• Prior experience managing teams and coordinating efforts between internal and external team members.• Experience delivering personalized messaging at scale across multiple email marketing campaigns and user journeys.• Experience utilizing modern enterprise-level Email Service Provider platforms (Iterable, Bronto, Oracle, etc.), Digital Asset Management (DAM) Software, Adobe Creative Suite, Microsoft Office Suite, ESP monitoring tools, and Analytics tools (Google Analytics), etc.• Experience utilizing CDP or CRM software a plus (Segment, Oracle, Salesforce, etc.).• Experience utilizing inbox monitoring tools to optimize delivery and placement of sends (ex. Return Path, 250 OK).• Strong project management background: experience collaborating across multiple departments to execute projects.• Experience managing SMS and browser-based notifications is a plus.Skills, Abilities, and Knowledge• Demonstrated expertise in email industry best practices, including contact strategies, targeting and segmentation, A/B testing, and analytics.• Practical knowledge of HTML/CSS/content design and comfort with cross-client email coding best practices.• Strong quantitative skills and familiarity with web analytics tools.• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.• Strong quantitative skills and familiarity with web analytics tools.• Highly analytical and able to derive meaning from data through A/B testing and email optimization.• Demonstrates great attention to detail, process-oriented.• Excellent presentation, written and verbal communication skills.• Skilled in Microsoft Office.Travel• Minimal travel required; less than 5%.ZR

Created: 2025-11-15