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Senior Specialist, Digital Copywriter

Deloitte - Detroit, MI

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Job Description

Do you thrive on developing creative and innovative insights to solve complex challenges? Want to work on next-generation, cutting-edge products and services that deliver outstanding value and that are global in vision and scope? Work with other experts in your field? Work for a world-class organization that provides an exceptional career experience with an inclusive and collaborative culture?Want to make an impact that matters? Consider Deloitte Global.Work you''ll do:Digital Copywriting and Content SpecialistDeloitte, Touche, Tohmatsu Limited (DTTL) seeks a Digital Content and Copywriting Specialist supporting our Digital Experience Center of Excellence within the Global Brand & Marketing organization. This talented individual will help Deloitte realize the transformation of our flagship Website and digital channels by connecting external audiences to cutting-edge content that makes an impact that matters.The role is focused on producing diverse digital content and writing copy that meets business objectives while working collaboratively with designers, videographers, developers, producers, and other digital team members to meet the expectations of internal stakeholders. Expertise in digital content production focusing on copywriting, user experience and layout is central to the position.The Digital Content and Copywriting Specialist will be counted upon to serve as a content subject matter expert, project champion, and change agent by focusing on the efficient production of world-class content. An individual that can drive towards a long-term vision while meeting and delivering tactical content requirements-is highly valued. Those with a strong client service orientation, creative mindset, exceptional writing skills, an eye for design, and the ability to champion the end user will thrive in this global team environment.Responsibilities:Write, edit, proofread and publish content supporting global campaigns end-to-end across all of Deloitte''s external facing digital channels and touchpointsWork as part of a cross-functional and high performing team to create content that motivates, inspires, educates, informs, sells, and simply, provides engaging information, across a wide variety of digital platformsDrive a content-led approach on campaigns with a focus on using clear, confident and human languageWork closely with internal stakeholders to gain the necessary business insights and inputs to develop content that generates results and brings Deloitte''s brand to lifeUse your editing, content management, and writing skills to publish and edit content in different formats and across various digital platformsIncorporate feedback from a diversity of stakeholders across content iterations to produce exceptional outcomes and on-going impactUse your knowledge of SEO and content development to create digital content that helps us get found via search engines, and showcases our company as a leader within the industryBring new content ideas to the table and attend global meetings across time-zones to explore campaigns, deliverables and insightsCreate world-class content aligned to and within specifications powering templates, social media content, and advertising vehiclesStructure rigorous logical arguments and craft clear, compelling stories from the results of analysisBring to life Deloitte''s personality and tone of voice within content, ensuring the consistent application across digital collateral to achieve brand differentiationwith storytelling front and centerWhat you''ll be part of - our Deloitte Global Culture:At Deloitte, we expect results. Incredible-tangible-results. And Deloitte Global professionals play a unique role in delivering those results. We reach across disciplines and borders to serve our global organization. We are the engine of Deloitte. We develop and implement global strategies and provide programs and services that unite our Deloitte Global, everyone has opportunities. We see the importance of your perspective and your ability to create value. We want you to fit in-with an inclusive culture, focus on work-life fit and well-being, and a supportive, connected environment; but we also want you to stand out-with opportunities to have a strategic impact, innovate, and take the risks necessary to make your mark. Global Brand develops tools and resources to create an exciting and engaging brand identity consistent with our core values. Our digital solutions and strategies provide best-in-class presentation for elevating brand awareness to enhance our global presence while promoting collaboration and connectivity. * Bachelors/Tertiary Degree2-6 years of hands-on experience leading the production of digital content and writing for the webExcellent command of the English language, secondary languages are desiredComprehensive understanding of search engine optimization (SEO) best practicesGood communication, facilitation, and people skillsA firm understanding of digital marketing, copywriting and communications concepts and principlesThe ability to manage multiple content requests and competing deadlines-while driving consistency, quality and excellenceUnderstanding of best practices in web layout and design; user interface design expertise is desiredUnderstanding of enterprise Content Management Systems, particularly Adobe AEM (Adobe Experience Manager) is a plusExperience and knowledge of Deloitte and/or B2B professional services is a plusHow you''ll grow:Deloitte Global inspires leaders at every level. We believe in investing in you, helping you embrace leadership opportunities at every step of your career, and helping you identify and hone your unique strengths. We encourage you to grow by providing formal and informal development programs, coaching and mentoring, and on-the-job challenges. We want you to ask questions, take chances, and explore the possible.Benefits you''ll receive:Deloitte''s Total Rewards program reflects our continued commitment to lead from the front in everything we do-that''s why we take pride in offering a comprehensive variety of programs and resources to support your health and well-being needs. We provide the benefits, competitive compensation, and recognition to help sustain your efforts in making an impact that matters.Corporate citizenship:Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people, and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. LI-Hybrid Hybrid work, remote may be an option

Created: 2025-11-15

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