Associate Director, Marketing Communications - MedTech

IQVIA MedTech is a fast-growing business focused on delivering fit for purpose solutions to the medical device and in vitro diagnostics industry. With its global reach, industry standard data assets and full product lifecycle solutions, we are poised for accelerated growth. We are looking for an experienced, dynamic talent who can develop and execute creative global web and/or digital solutions to increase brand awareness and generate top of funnel opportunities. It''s a great opportunity to be part of a growing, global team and help bring new ideas to the table that can shape the future of the business.Essential Functions* Support the development and implementation of brand and marketing communications for target MedTech audiences to help build brand awareness and strengthen market position* Uses market research, usability reviews, site assessments and Web metrics to adjust and enhance Web design, content and functionality to target MedTech audiences* Coordinates and implements web branding and messaging with direction from MedTech Marketing leader and Enterprise brand team; Measures results of web initiatives and reports results* Ensure messaging consistency globally and across all business pillars by partnering with key stakeholders* Help generate marketing collateral, videos, infographics, advertisements, and digital content for web, email and social channels* Ensure all communication activities (web, digital, collateral, graphics, etc) are on brand* Effectively deliver on projects by engaging in-house and agency teams* Manage relationships with external media and publications, and agencies* Accountable for budget and deliverables for brand and marketing communications budget* Identity media/publications mix strategy for increasing brand awareness and building reputation* Provide project management oversight and ensure audience specific messaging for 2-3 global events/tradeshowsExperience* 7-10 years of experience in Marketing communications with brand awareness and marketing communications (internal and external) in MedTech industry* Proven experience in building new corporate webpages with relevant content for target audience; SEO/SEM experience* Track record of working in global, highly matrixed organizations* Ability to multi-task* Strategic, self starter, team player, results-driven professionalIQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible - to help our customers create a healthier world. Learn more at are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities. /eoeAs the COVID-19 virus continues to evolve, IQVIA''s ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding vaccination status. /covid-19-vaccine-status

Created: 2025-11-15