Remote Integrated Marketing Manager Specialty Medicine

The Integrated Marketing team develops campaigns across the buyer''s journey with the key objective of increasing awareness and driving demand for Labcorp''s full portfolio of products and services across diagnostics and drug development. Labcorp is seeking an Integrated Marketing Manager to lead our global marketing campaigns in partnership with our Product & Segment Marketing team. This key role will focus on orchestrating the execution of our global integrated marketing programs, assist in directing our agency relationship, and ensure our sales teams are enabled with the right tools to effectively leverage our marketing programs.Key responsibilities include:Campaign StrategyDeliver brand experience, voice, and visuals across all marketing channelsCollaborate with Product & Segment Marketing to understand business goals and strategies, market sizing and product positioningCreate and execute campaign plans that bring audience-focused spotlight across enterpriseWork with both segment, therapeutic, digital, product and research marketing teams to identify and define strategies to support the brand awareness and demand generation needs of our global businessCampaign ExecutionOrchestrate delivery of campaign plans to ensure alignment with marketing planManage campaign and annual marketing plan calendar & timelinesLead tactic sequencing and prioritization, project managementGuide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.)Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with P&S leadership''s strategic prioritiesStrategic StakeholderLead recurring meeting cadence with Product & Segment Marketing to align on focus area''s campaign and annual marketing strategy, timelines, address roadblocksWork across organizational structures gracefully, including marketing team, sales and operations to guide decision makingApply journey-development strategies in partnership with Growth & Insights and Product & Segment teams to target the right message to the right person at the right timeMetrics & TargetingUnderstand customer and market insights, personas and apply within campaign strategiesPartner with Product & Segment Marketing to define target audience and segmentation refinementDefine campaign metrics and analyze performance to monitor and optimize channel and tactical executionTrack campaign performance of global programs and provide feedback to the business to optimize effectiveness of future campaignsThis is a general expectation for an Integrated Marketing Manager, and it is understood that additional duties and responsibilities may be assigned, which may not be reflected in this memo. Employees are expected to communicate any challenges that would prevent the completion of any assigned tasks and responsibility.Skill Requirements:Bachelor''s degree in Marketing, Communications, Science, or Business5+ years prior work experience in marketingSpecific expertise in marketing life science services highly desirableStrong understanding of the digital marketing technology landscape and best practicesWorking knowledge of marketing automation platforms and CRMs (ie. Salesforce, Eloqua)Copywriting and editing skills strongly preferredIdeal Candidates will be:A self-starter with a see it/own it/do it mentality who can work both independently and with a team, be self-motivated, be highly adaptable and flexible with an ability to change direction when needed and clearly communicate such change in a timely and visible fashion to business stakeholders.You will be a decisive, strategic planner, manage multiple tasks and deadlines, have excellent problem-solving skills, have strong business and process savvy.Additionally, you will have the ability to effectively interact with and relate to people at all levels; have an ability to move and influence a group (stakeholder buy-in), moving the team into a common direction and with a common vision.Excellent internal and external customer service skills, attention to detail and ability to be persistent while maintaining tactDemonstrated ability to plan, prioritize, follow up on multiple projects and problem solve accordinglyDemonstrated teamwork, communication (written and verbal), and organizational skillsPositive attitude and sense of urgency with a demonstrated leadership abilityLabcorp is proud to be an Equal Opportunity Employer:As an EOE/AA employer, the organization will not discriminate in its employment practices due to an applicant''s race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability or veteran status.For more information about how we collect and store your personal data, please see our Privacy Statement.

Created: 2025-11-15