Product Manager, HCP HIV Marketing

AS AN EMPLOYEE OF VIIV HEALTHCARE, YOU ARE ALSO A GSK EMPLOYEE RECEIVING 100% OF THEIR ROBUST TOTAL REWARDS AND BENEFITSCompany OverviewViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. ViiV Healthcare isn''t just somewhere to work - it''s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV Healthcare, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.Position OverviewViiV Healthcare is a stand-alone specialist pharmaceutical company focused exclusively on HIV. ViiV develops and commercializes medicines to treat HIV and works solely with HIV stakeholders - healthcare providers, patients, pharmacy, payer and policy makers. The Product Manager, HCP HIV Marketing is responsible for leading development and execution of key HCP marketing activities and personal promotion tactics to help achieve brand goals for Dovato. The role will report to a Marketing Director on the brand team and be part of a team of 3 focused mainly on field force promotional resources and messaging.This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:Lead key HCP-focused brand marketing activities and personal promotion tactics for Dovato in the U.S. Understand complex trends and behaviors in the therapeutic category (e.g., through primary and secondary market research), to effectively lead the development, approval and deployment of HCP marketing materials, including electronic detail aids, printed leave behinds, and e-mails Active management of agency partners, especially our Creative Agency of Record; evaluate and set project budgets, work with agency/finance to ensure progress according to budgetManage projects through the Copy Approval system and process Consistently establish detailed timelines and manage projects to those timelinesFoster strong, collaborative relationships with internal cross-functional teams, especially Copy Approval team, Medical Affairs, and Digital marketing, and external partners to align objectives across multiple groups and influence outcomes Play key role in interacting with Sales, Sales Leadership, and Sales Training, including contributing to development of training and effective roll-out of new field force promotional materialsSupport planning for new clinical data including partnering with Medical Affairs and Insights & Analytics team on market research and taking lead on development/delivery of specific tactics Build consensus by involving others in decisions that impact them; handle controversial issues proactively, responsibly, and tactfullyWhy you?Basic Qualifications: We are looking for professionals with these required skills to achieve our goals:Bachelor of Science / Bachelor of Arts degree or related fieldMinimum 3 years'' experience in the Biopharmaceutical IndustryMinimum 2 years'' experience in Marketing requiredPreferred Qualifications: If you have the following characteristics, it would be a plus:Graduate Degree level (e.g., MBA) or equivalent experienceMinimum 2 years'' experience leading and influencing matrix teamsPharmaceutical sales and/or sales management experienceExcellent communication skills (written & verbal), with the ability to communicate and present effectively to groups and sales / marketing leadershipProven experience managing agency partnersPractical experience with prescription brand marketing principles across channels, including sales force delivered, websites, and other non-personal advertising to HCPsProven ability to utilize customer insights to drive marketing decisionsExperience in Copy Approval (Medical, Legal, Regulatory review) processesAbility to influence across various levels and within various functions - sales, training, medical, market research, and brand marketingProven ability to manage multiple priorities, and keep projects on track to meet deadlinesStrong project management and demonstrated analytical skillsKeen attention to detailKnowledge and practical application of compliance acumen in the pharmaceutical spaceWhy ViiV?Our values and expectations are at the heart of everything we do and form an important part of our culture.These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities: • Agile and distributed decision-making - using evidence and applying judgement to balance pace, rigour and risk.• Managing individual and team performance.• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.• Implementing change initiatives and leading change.• Sustaining energy and well-being, building resilience in teams.• Continuously looking for opportunities to learn, build skills and share learning both internally and externally.• Developing people and building a talent pipeline.• Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.• Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.• Budgeting and forecasting, commercial and financial acumen.NOTE: This position summary is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.*LI-GSK*LI-ViiVIf you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).ViiV is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.At ViiV, the health and safety of our employees are of paramount importance. As a science-led healthcare company on a mission to get ahead of disease together, we believe that supporting vaccination against COVID-19 is the single best thing we can do in the US to ensure the health and safety of our employees, complementary workers, workplaces, customers, consumers, communities, and the patients we serve. ViiV has made the decision to require all US employees to be fully vaccinated against COVID-19, where allowed by state or local law and where vaccine supply is readily available. The only exceptions to this requirement are employees who are approved for an accommodation for religious, medical or disability-related reasons.Important notice to Employment businesses/ AgenciesViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV''s commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV''s compliance to all federal and state US Transparency requirements. For more information, please visit ViiV''s Transparency Reporting For the Record site.

Created: 2025-11-15