Manager, Direct Response Marketing & Creative Strategy

The Manager Direct Response Marketing & Creative Strategy is responsible for the execution of effective marketing and brand strategies, as well as tactics to drive company growth. In this role you will manage marketing campaigns and projects from inception to completion, including post campaign analysis, brand audits, analyst success metrics and reporting. You will partner with outside agencies and internal stakeholders to develop campaigns that include but not limited to advertising, direct mail, email, trade show and/or event marketing. These programs will have a positive impact on business prospect, customer and our internal organization''s perception of Charter''s brand.MAJOR DUTIES AND RESPONSIBILITIESResponsible for supporting all efforts to simplify and enhance the customer experience.Creates tactical marketing plans for specific campaigns in collaboration with cross-functional teams, and successfully manages the execution of those plans.Partners with field marketing and customer experience organizations to design local and national marketing programs across multiple channels.Develops effective marketing and branding tactics for local marketing and sales initiatives that are in alignment with the overall brand and drive business results across product lines, across customer/prospect segments and verticals.Delivers product messaging for go-to-market activities, working with cross-functional teams and subject matter experts (SMEs), including the development of emotional value propositions for new products.Manages brand and marketing activities and events; coordinates with leadership across the organization and acts as a resource and brand expert for cross-functional teams to leverage.Facilitates brand ambassador culture.Creates templates for integrated campaigns (integrating direct mail, email, events, social, and/or other tactics) that can be leveraged, copied and customized by markets across the country to target prospects in their local markets.Participates and certifies the quality of the material through thorough and meticulous proofreading so to accomplish the flawless execution of all direct response tactics. Manages analyst relations activities, working across the organization to facilitate and nurture relationships between industry analysts and internal SMEs and leadership.Performs other duties as requested by supervisor.REQUIRED QUALIFICATIONSSkills/Abilities and KnowledgeAbility to read, write, speak and understand EnglishMust possess exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive wayAbility to communicate with all levels of management and company personnelMust possess a high-level of proficiency in PowerPoint and all Microsoft Office applicationsAbility to efficiently manage resources and prioritize tasksAbility to think creatively Ability to build strong relationships with customers and colleaguesStrong complex project management skills, demonstrating the ability to manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects while maintaining accuracy and efficiency in deliverablesAbility to work independently and make recommendations and decisions autonomouslyAbility to conduct formal presentations to all levels of management Ability to maintain confidentialityStrong attention to detail, balanced with the ability to think strategicallyAbility to motivate and supervise othersRelated Work ExperienceIndustry experience in telecommunications, B2B marketing, technologyor related industries - 4+ yearsExperience in managing integrated marketing and brand campaignsManagement experience - 2 yearsEducationBachelor''s Degree or higher in Marketing, Business, Communications or related field or equivalent experiencePREFERRED QUALIFICATIONSSkills/Abilities and KnowledgeKnowledge of cable television, high speed Internet and phone products and services Related Work ExperienceExperience in managing traditional and online/social media planning a plusExperience in brand management WORKING CONDITIONSThis is not a remote position.Standard Office environmentSome travel may be required MPD525 319048 319048BR

Created: 2025-11-15