SEO Marketing Lead (Digital PR / Local SEO)

Job ProfilePosition Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company''s success. As a SEO Marketing Lead (Digital PR / Local SEO) within PNC''s Marketing organization, you will be based remotely within the PNC footprint.This is a remote position and can sit anywhere within the PNC footprint, except for Colorado, Hawaii, Alaska. In person activities may occur periodically based on business need.Responsibilities*Monitor and manage PNC''s brand presence across all search properties (Yext, Google Business Listings, Business Reviews, Yelp, Bing Knowledge Panels, etc.)*Primary SEO contact for all Public Relations content*Ensure that PNC is discoverable in local search for all markets*Develop strategy for improving search competitiveness for branch and atm pages in local search*Analyze and uncover competitive local search opportunities and upcoming platformsQualifications*Familiarity with Organic Search and SEO, with a focus on Local SEO*Experience with Google Business Listings (formerly Google My Business)*Strong communication and organizational skills*Experience with SEO tools like Google Search Console, Conductor, BrightEdge, SEMRush, Ahrefs, Screaming Frog, DeepCrawl, etc.*Ability to leverage and interpret analytics (Google / Adobe) to provide actionable insights and strategy*Experience with Yext or similar reputation / local review platform preferredJob Description Develops and executes integrated, multi-channel Marketing plans for one or more products/segments/channels.Creates sound strategic direction and builds consensus among partners. Leverages influence and SME throughout.Translates desired business outcomes into strategy and executes Marketing programs/projects, strategies and activities that may include advertising, sales content and internal communications. Coordinates and influences multi-functional program teams. Ensures data collected is synthesized.Acts as a point of contact with agencies, third parties or internal business partners to coordinate development and execute on their behalf. Making decisions and ensuring goals are being met.Administers activities including coordination with legal, compliance, invoicing, budget management and process workflows.PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC''s Enterprise Risk Management petencies Business Analytics - Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions.Business Markets - Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations.Decision Making and Critical Thinking - Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.Effective Communications - Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.Marketing Function - Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies.Marketing Strategy and Positioning - Knowledge of and ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.Marketing Systems - Knowledge of and ability to utilize an organization''s marketing information systems.Matrix Management - Ability to build and use effective working relationships within own department and across department, functional, and geographic reporting lines.Products and Services - Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations.Project Management - Ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources, to achieve project objectives. Work Experience Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education and experience (including military service) may be considered. Education BachelorsAdditional Job Description Base Salary: Commensurate with skills and experienceBenefits PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit > New to PNC.Disability Accommodations Statement: The PNC workplace is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the PNC Careers website or submission process, please call 877-968-7762 and select Option 4: Recruiting or contact us via email at [Click Here to Email Your Resumé]. The Human Resources Service Center hours of operation are Monday - Friday 9:00 AM to 5:00 PM ET.Equal Employment Opportunity (EEO): PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.California Residents Refer to the California Consumer Privacy Act Privacy Notice (to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

Created: 2026-03-07