Lead, Data and CRM Systems

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.The Royal Caribbean Group''s Marketing Analytics Team has an exciting career opportunity for a full time Lead, Data and CRM Systems.This position will work on-site in Miami, Florida.Position Summary:As part of the Marketing Analytics team, this role will be primarily responsible in providing support across all CRM and Analytics areas, with plenty of opportunity to lead projects and provide insights to the entire marketing organization. The Lead, Data and CRM Systems will provide key support in the areas of CRM, Salesforce Marketing Cloud, general analytics, campaign strategy, build, and execution, as well as reporting, data manipulation, and business analysis. In addition, the lead will work with our IT partners providing ongoing contributions to systems/database functionality, testing, and validation across the marketing data footprint.Essential Duties and Responsibilities:Assumes leadership role in the oversight of marketing CRM systems, Marketing Database and CRM projects, as well as make recommendations to the business on ways to improve performance as related to resulting enhancements.Works with Miami-based Domestic and International Marketing teams to support campaign execution in Salesforce Marketing Cloud to enable Targeting Strategy, ad-hoc analysis, and industry best practice.Leads a team of Salesforce Marketing Cloud developers in implementing and maintaining all of application components such as SQL Queries, Journeys, Automations, Scripts, SSJS, AMP Script.Works with Vendors and IT teams to generate Test Plans for CRM Implementation from a customer data perspective as well as managing project deliverables from related vendors/partners.Utilizes behavioral analytics to provide strategic insights to the one-to-one marketing team providing recommendations on the Timing, Targeting and Testing of all campaigns.Provides ongoing analytical support to all marketing business teams as required working closely with all stakeholders and the Consumer Insights team to provide organizational alignment.Supports design, build and delivery of customized Marketing Dashboards and Key Performance Indicators through SQL Server, Hyperion, SAS, Tableau Software, Power BI.Qualifications, Knowledge & Skills:Bachelor''s degree in Business, Marketing, Economics, Mathematics/Statistics, Computer Science, Engineering, or Information technologyHighly Analytical, well organized with strong communication skillsDeep knowledge of the SFMC platform and SQL query languageAble to work effectively with variety of teams across the organization including: Miami-based Domestic and International Marketing, Loyalty, Consumer Insights, Web, Revenue Management and SalesAbility to be proactive with an eye for process improvementPossess a solid foundation with analytical data manipulation using query tools such as SQL, Hyperion, Tableau, Power BI, AWSExperience with the following tools/systems is highly desirable: Salesforce Marketing Cloud, SAS, SQL Server, Oracle PL/SQL, AWS Redshift, Adobe Analytics, Adobe Audience Manager We know there''s a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We''ll hope to see you onboard soon!It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.All applicants who receive a conditional offer of employment will be required to comply with the Company''s mandatory COVID-19 Vaccination Policy. The Company''s COVID-19 Vaccination Policy requires all employees who work from the Company''s offices or whose job duties require them to travel to our U.S. offices, ships, and/or private destinations be fully vaccinated against COVID-19. If you are covered by this policy, you will be asked to complete Vaccination Attestation upon acceptance of this offer and upload proof of vaccination to the Company''s human resources system on your first day of employment unless an accommodation has been granted.

Created: 2025-11-15