eCommerce eMail Marketing Expert

eCommerce Email Marketing Expert (Klaviyo)The Klaviyo Marketing expert will build and nurture relationships with customers and subscribers by creating meaningful touchpoints and experiences. You will manage the strategy behind any triggered/transactional emails, recurring campaigns, drip series, and custom lifecycle flows. This role reports to the Director of eCommerce and will oversee cross-channel nurturing campaigns from end to end, from creating new personalized email flows to testing, QAing, executing, and analyzing performance. You will manage SMS marketing communications, Subscribe and Save SMS & emails, on-site promos, and retention initiatives, marketing automation, and loyalty programs with Yotpo and Attentive among other platforms.This is a core revenue-producing role for our brands. The ideal candidate will thrive in a performance-driven and collaborative environment. This person is responsible to produce the strategy and the revenue from the entire email and SMS campaigns across the eCommerce Channels.Responsibilities • Design strategies to strengthen customer retention and optimization of messaging for promotional, triggered, subscription, and operational emails, push notifications & SMS. • Create and own the monthly email content calendar and work cross-functionally with merchandising, web production, and creative to oversee the execution of all email, push notification, and SMS campaigns • Build mobile & desktop emails in Klaviyo using the WYSIWYG editor with the use of existing templates and email modules layout draft by the creative/marketing team. • Build & schedule acquisition and retention marketing email and SMS blasts. • Lead QA of all emails, along with design, copy and strategy teams to ensure the messaging vision is translated accurately into email campaigns • Analyze weekly data and provide actionable insights, develop optimizations through learnings and best practices, and identify new opportunities for channel growth • Collaborate with other digital channel account managers to design multi-channel lifecycle journeys • Support the management and execution of daily email & SMS initiatives, including project status tracking, email creation, QA testing processes and reporting. • Develop and own testing agenda for the email program • Work with the graphic and marketing team to develop and continually improve email modules, templates, processes and customer engagement. • Communicate processes for developing lifecycle marketing campaigns across full marketing and creative teams. Seek ways to continuously improve the processes and communication structure to streamline the asset creation process. • Project manage day-to-day lifecycle programs and ensure projects are running smoothly. • Develop, manage and track campaign reporting efforts (Klaviyo, Google Analytics, and Shopify). • Assign tasks (with detailed instructions for the creative) to the design team for emails, SMS imagery, popups, etc.Qualifications • Minimum 3-5 years of email marketing in an eCommerce product environment where email has produced $1,000,000+ annually. • Expertise with Klaviyo • Experience with Adobe Creative Suite products (Photoshop, Illustrator, etc.), Sketch, and InVision a plus. • Superior understanding of digital marketing strategy and best practices • Experience with Fashion Industry is also strongly preferred. • Hands-on experience building complex email campaigns in segmentation and testing within an email service provider • Strong analytical skills and experience creating data-driven decisions through A/B testing, campaign performance and comfort with data analysis • Strong organizational & communication skills, with the ability to follow through with complex projects • Acute attention to detail and • Curious and creative self-starter who enjoys problem-solving • Working knowledge of HTML & CSS and latest versions of applicable programs (Windows/Mac OS) • Ability to manage multiple projects at the same time and ensure timelines are met • Self-starter who is highly detail-oriented and an enthusiastic team player • Ability to work with highly technical cross-functional teams and thrive in a fast-paced, demanding environment • Excellent interpersonal and communication skills, both written and verbal • Bachelor''s Degree, preferably in MarketingThis role is an in-office position based in Los Angeles, CA. We have great medical and dental benefits, a profit-sharing retirement plan, a company gym and an overall amazing office environment.

Created: 2025-11-15