Freelance Brand Manager (Beauty)

Freelance Brand Manager Overview: As a Brand Manager, you are responsible for defining strategies and building annual consumer and channel innovation plans. You will spearhead the development and execution of products from ideation to launch, overseeing both operations and development. You will manage the ongoing innovation pipeline, identifying opportunities for future growth and bringing to market new product launches. You will be a champion all timelines, working closely with operations to ensure that launches are executed on time and within budget.Freelance Brand Manager Responsibilities:Support the development of brand strategy and annual brand marketing plans.Analyze market and business to identify opportunities for growth, define strategies and ensure objectives are being realized.Support post-launch analyses with support from brand teams and cross-functional partners.Manage brand projects including focused on innovation and merchandising to deliver on-time with executional excellence.Lead cross-functional teams to develop commercial, marketing and product innovation.Coach and develop Associate Brand Managers providing coaching, feedback, and guidance.Partner with internal teams and external agencies to ensure all product/seasonal activations are executed on schedule and to budget.Drive alignment strategy with senior management and key commercial stakeholders.Freelance Brand Manager Qualifications:Minimum 4 years of brand marketing/brand management experience within CPGBeauty and Personal care experience is preferred, but not requiredStrong organizational and communications skills with the ability to work within a matrixed team, both internally and externallyFlexibility and willingness to take on additional responsibilities when neededStrong ability to collaborate and multi-task in a fast-paced environment

Created: 2024-10-19