Brand Marketing Director - Hybrid

Our client, a contemporary women''s brand in the DTC space, is looking for a data driven marketing strategist with a creative mind to lead, inspire, excite, and help grow their brand. The Director of Brand Marketing will be responsible for leading a team of 6-7 and creating, executing, and driving innovative and cost-effective 360-degree brand marketing strategies and plans. This role partners with brand leaders to evolve the brand identity, establish innovative marketing strategies, and lead brand communication and creative development. The individual will oversee the development and execution of all brand programs, email, site marketing, social media, influencer / celebrity, paid media, and public relations activities. The ideal candidate has expertise across all digital platforms and every consumer touchpoint. This is a hybrid WFH / WIO split in the NY office.Responsibilities:Lead and mentor a team of individuals in order to execute the brand vision day to day Strategize, develop, execute, and inspire a holistic brand strategy to drive awareness, new customer acquisition, engagement, loyalty, and accelerated business growth Oversee brand and product marketing campaigns including messaging strategy and 360* activations, ensuring the team meets deadlines Work cross-functionally with creative and business teams to develop new programs and in season campaigns ahead of time, manage the production and delivery of these programs Manage department budget and optimize resource allocation for efficiency and return Partner with VP of Ecommerce on the marketing budget, email, site, and paid marketing strategies Oversee PR agency and collaboratively develop seasonal strategies to make sure strategy drives results Partner with VP Ecom, Art Director, and Project Manager to implement scalable processes and systems to help all teams work more seamlessly together and drive stronger ROIs Continuously evolve the brand strategy to make sure the brand stays current with macro trends and maintains relevant, while guiding the internal creative team to ensure what is developed stays true to the brand strategy and voice Oversee and be responsible for the correct execution of the brand guidelines across all touchpoints including owning approval of all brand assets Drive the seasonal strategy and vision by partnering with Editorial Director and Art Director, identifying themes, and translate the message by channel Partner with Art Director to oversee all creative and production of the Company''s multimedia storytelling assets and ensure alignment with the Company''s brand platform, visual standards, and brand voice Deliver fresh integrated content across all channels Strategic development of programs and collateral for ecommerce as well as our retail partners. Work cross-functionally to ensure messaging is consistent with the overall brand and business goals. Optimize campaign performance to drive ROI Identify weaknesses in existing campaigns and develop pragmatic solutions within budgetary constraints. Manage and implement digital marketing opportunities and new programs Maintain effective communication to ensure all relevant departments are notified and included in the planning and execution of marketing strategies Provide weekly updates to the leadership team about project results and presentation of a go-forward strategy-based testing throughout all the marketing channels. Qualifications:Strong understanding of all media channels and customer behavior with the ability to uncover trends and leverage insights that are provided by the team Understanding of all social media platforms, experience managing them, and leading strategy Well-versed in PR with experience managing in-house or agencies to drive strategy and execution for earned media and paid influencer Ability to identify and develop the right brand partnerships Experience in Creative storytelling and ability to edit the editorial director''s copy Creative mindset to effectively lead a creative team to develop campaigns from ideation to execution Elevated taste level, lives and breathes fashion Problem-solving ability with metric-driven thinking Project management skills, to help prioritize workload or direct reports Motivated to join a small team and be a part of a growing company Ability to create a distinct marketing strategy and execute the brand vision from top of the funnel to lower funnel (brand building, partnerships, organic social, wholesale marketing, digital marketing from brand to performance marketing) BS / BA degree in marketing and communications Strong creative outlook with the ability to lead all marketing efforts Budget management, analytical and program management skills Confident and dynamic personality Proficiency in relevant computer software tools If you meet the required qualifications and are interested in this role, please apply today.The Solomon Page Distinction Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs - this specialized approach sets us apart in the industries we serve.About Solomon PageFounded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: and connect with us on Facebook, Twitter, and LinkedIn.Opportunity Awaits.

Created: 2025-11-15