Digital Marketing Specialist (JW)

Atlanta based company, Named Small Business of the Year, is searching for a Digital Marketing Specialist to join their team.This position will be responsible for setting up and optimizing complex marketing automations, by keeping the websites updated while implementing SEO to grow traffic and awareness. Primary Responsibilities: • Formulate and manage the company''s social marketing community growth and implement and integrate new programs, strategies and ideas. • Assist in the execution and promotion of new content and other pertinent information via the corporate website, blogs and social media platforms. • Oversee all online advertising, including pay-per-click; increase quality in clicks and conversions for improved ROI. • Ensure all website content is up to date and meets manufacturer''s requirements whether company-generated or populated through content syndication. • Analyze website traffic and modify website design to maximize traffic, customer satisfaction and sales generation in support of assigned marketing initiatives. • Review competitive websites and social media and collect marketing intelligence regarding competitive position. • Monitor and report on email metrics such as open, click, opt-out, and conversion rates. • Create and manage marketing lists in CRM and manage Excel lists for email marketing. • Create video content for website and social media posts. Qualifications:Bachelor''s Degree in Marketing or Communications2+ years related experienceSEO/SEM Technology experience such as Google AdWords, Google Tag Manager, etc.Social media management and branded content strategy development and execution across major channels (LinkedIn, Facebook, Twitter, YouTube, etc.).Foundational understanding of responsive web design, software and application development, Content Management Systems (CMS), HTML and CSS.Proficiency in Adobe Illustrator, PhotoShop and DreamWeaver.Experience administering a Marketing Automation (MA) tool such as ClickDimensions, Marketo, or Hubspot.Experience with Microsoft Dynamics CRM (or other CRM tool) is a plus. This company offers a competitive compensation and benefits plan with lots of opportunities for professional growth!For immediate consideration, please submit your resume to Joanmarie Bolding, Managing Director of Recruiting.

Created: 2025-11-15