Analyst, Marketing Performance Optimization (Hybrid)

Company DescriptionEntertainment Benefits Group (EBG) is one of the fastest growing e-commerce companies in the country that specializes in live entertainment and travel. EBG generates millions of transactions annually by merchandising thousands of attractions and activities, live entertainment, hotel rooms, and other products and services through private, membership-based programs and other direct distribution channels.EBG powers a robust portfolio of technology solutions and operates a network of membership-based websites reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG owns and operates the largest travel and entertainment benefits program in the country"”serving over 40,000 corporate clients and reaching more than 50 million employees through its Corporate Perks Programs. We are proud to be the largest sales partner for many of the major theme parks, attractions, entertainment producers, and other travel organizations in the country.Job DescriptionIn this role, you will be responsible for measuring digital marketing effectiveness and recommending ways to optimize performance by generating incremental revenue and increasing efficiency. You will deep dive into channel and audience data for email, paid search, paid social, display, retargeting, SEO, etc. and manage the research, reporting, and experimentation needed to build growth and drive ROI. You will make recommendations which influence growth and retention strategies.This role can be based in a location commutable to any EBG office: Miami, Orlando, New York, or AustinBuild and operationalize measurement framework for all digital marketing initiatives including test and learn growth programs and ongoing programsOversee, monitor, and report on performance across digital channels including tracking key metrics such as traffic, engagement, conversion, AOV, CAC, LTV etc Develop recommendations to enhance both tactical and strategic campaigns and business outcomes Manage growth & retention budget and track ROI and overall marketing spend Provide regular campaign analysis and optimization recommendations using a defined set of KPIs for all assigned accounts Build digital performance forecasts by category, manage trends, and identify opportunity areas in support of departmental objectives and sales targetsBuild and maintain performance reports and dashboards using Adobe Analytics, Tableau and ExcelTrain and assist other departments including Marketing, Product, Partner Development, and Sales with reporting dashboards, performance analysis and ad hoc reporting requestsProactively identify and interpret key marketing and media performance drivers, and deliver insights to channel owners to optimize spend and performance of media as aligned with business goals QualificationsBachelor''s degree or equivalent combination of education and experience5+ years'' work experience3+ years'' experience in digital marketing analytics, must include measuring performance of email, site, paid search and displayAdvanced level proficiency using Adobe Analytics, Tableau and ExcelThorough understanding of channel mechanics, KPIs and best practices for email, e-commerce, paid media and retargeting; experience measuring campaign performance, list health and paid media ROASStrong analytical skills including experience building measurement and testing plans, generating models for performance projections, and analyzing resultsExcellent listening and oral and written communication skills; must quickly understand program business objectives and translate those goals into measurable, channel-specific success metrics Proven ability to independently manage multiple projects and shift priorities based on business needsAdditional Qualifications (preferred)Proficiency in SQL, Adobe Launch, Adobe TargetIndustry experience in e-commerce, live entertainment, travel or hospitalityAdditional InformationEntertainment Benefits Group offers outstanding employee benefits including:Medical, Dental & Vision401k MatchShort Term Disability, Long Term Disability (Company Paid)Company Paid Basic Life and AD&DAdditional Voluntary Benefits Flexible Work Arrangements3 Weeks of PTO + 5 Personal DaysPaid Holiday Break from Christmas to New YearPaid HolidaysFitness Centers (location dependent)Annual Day of GivingShare in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements.

Created: 2025-11-15