Digital Marketing Manager

Job Summary:The ideal candidate will be responsible for the day-to-day digital marketing strategy and execution for Lucky In Love, including website, social media, paid advertising, and email marketing. If you are multi-faceted, thrive working in fast-paced environments, have experience in digital marketing and e-commerce, we would love to hear from you. Responsibilities:The scope of the role includes, but is not limited to, the following:Oversee and manage key functions of the brand including e-commerce, digital marketing, content development, events, data analysis, forecasting, and budgeting.Create and implement the marketing calendar for the ecommerce which includes overseeing new collections campaigns, special collaborations campaigns, seasonal sale campaigns.Project online sales for the upcoming fashion season. Track inventory levels, best sellers, slow movers, out of stocks etc.Manage the creative production and update of e-commerce marketing materials and graphic assets.Develop a social media strategy to build a strong community of LIL fans that we can speak to daily. Manage the execution of social media calendar for scheduling and distribution of all content.Oversee the influencer marketing strategy and develop marketing campaigns with brand ambassadors across all digital channels.Design and manage paid media campaigns across AdWords, Google Display and Facebook to drive website conversions and brand awareness.Oversee the development and implementation of the SEO strategy. Manage the SEO agency by providing directions and guidance as well as monitoring the KPIs performance.Qualifications:Bachelor''s Degree in marketing or equivalent8-10 years of relevant work experience; working experience in related industry will be an added advantageStrategic thinker and excellent team playerDetail oriented with ability to multi-taskStrong creative perspective to bring fresh ideas to our marketing campaignsPassion for developing original content for a variety of mediumsExperience with Shopify platform

Created: 2025-09-06