Marketing Specialist

Generous Benefits l Great Culture l Work/Life Balance l Opportunity to Learn & Grow!MBW, Inc. is an innovative and growing manufacturer of concrete and compact equipment. We are seeking an experienced Marketing Specialist to be responsible for market research which includes, but is not limited to competitive analysis, customer analysis and staying attuned to industry trends. Product, Price, Placement and Promotion are at the heart of this role. This position will also support the sales team and marketing functions by providing administrative support and project management as assigned by the director of sales and marketing. This position also maintains responsibility for CRM and data management for both sales and marketing. Essential Duties & Responsibilities: Provides operational support to sales and marketing through data management, reporting and CRM management including incoming sales leadsUtilizes database records to conduct targeted marketing campaigns and promotions (eblasts)Analyzes and interprets data, producing reports independently and as requestedReports on the 4 P''s for the MBW brandUnderstands business objectives and conducts customer service surveys to obtain marketing information about MBW products and services to discover prospective customers'' preferencesWorks with social media marketing to understand trends and what customers to targetTakes part in marketing material which includes using one''s own likenessCreates and manages a project calendar/timeline to ensure the timely completion of sales and marketing projects and eventsCollaborates with sales team and other departments as needed throughout the process regularlyResponsible for building and maintaining the Marketing Plan with the marketing teamEnsures compliance with IMAP policies, marketing plan and branding plan in all marketing material with dealers and within the companyResponsible for yearly pricing suggestionsResponsible for market and competitor researchResponsible for press releases & editorial opportunitiesOversees and updates dealer support databases such as Syndigo, Smart Equip, CAT Allied Vendor Program, Sphere1 and Blue VoltCoordinate requirements and information for national accountsLimited travel is expected for this position, usually for training purposes or trade showsPromote and demonstrate MBW Core ValuesPreferred Qualifications Education Associate or Bachelor''s Degree in a business related degree Experience Two years of experience collecting and analyzing and summarizing statistical dataWorking knowledge of CRM management and reportingWorking knowledge of graphics preferredHas built Marketing Plans and can see them through completionWhat''s in it for you?Generous benefits effective 1st of the month following 30 days (health, dental, vision, 401K with a match, paid time off, disability, life insurance, 9 paid holidays (upon hire) and more!)Monthly Employee Appreciation Lunches & Company Parties$1000 Retention BonusEducation & Training ReimbursementTo join a growing team!

Created: 2025-10-04